Join the Royal Canadian Mint as a Customer Lifecycle Program Manager to enhance the Masters Club loyalty program. Focus on strategy, retention, and customer engagement in a hybrid work model.This role involves leading the development of loyalty strategies over your 7+ years of B2C marketing experience. You will ensure program integrity, oversee member experiences, and collaborate with marketing and IT teams to enhance customer interactions and loyalty initiatives.Key Responsibilities:Own and evolve Masters Club loyalty program strategyImplement member engagement and exclusive offeringsGovern program rules and ensure consistent executionAnalyze performance and optimize engagement measuresCollaborate across departments for effective loyalty executionRequirements:Bilingual in English and FrenchUniversity degree in a relevant field7+ years of experience in B2C marketingStrong understanding of lifecycle marketing principlesProven ability to manage projects and priorities effectivelyEnhance customer loyalty and engagement through creative strategies at the Royal Canadian Mint.

📌 Customer Lifecycle Program Manager Role (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Monnaie
📍 Riviere-des-Prairies—Pointe-aux-Trembles