Join the Royal Canadian Mint as a Customer Lifecycle Program Manager to enhance the Masters Club loyalty program. Focus on strategy, retention, and customer engagement in a hybrid work model.

This role involves leading the development of loyalty strategies over your 7+ years of B2C marketing experience. You will ensure program integrity, oversee member experiences, and collaborate with marketing and IT teams to enhance customer interactions and loyalty initiatives.

Key Responsibilities: • Own and evolve Masters Club loyalty program strategy • Implement member engagement and exclusive offerings • Govern program rules and ensure consistent execution • Analyze performance and optimize engagement measures • Collaborate across departments for effective loyalty execution

Requirements: • Bilingual in English and French • University degree in a relevant field • 7+ years of experience in B2C marketing • Solid understanding of lifecycle marketing principles • Proven ability to manage projects and priorities effectively

Enhance customer loyalty and engagement through innovative strategies at the Royal Canadian Mint. #J-18808-Ljbffr

📌 Customer Lifecycle Program Manager Role (Montreal)
🏢 Monnaie
📍 Montreal