Vp Of Marketing Operations (Vaughan)

Vp Of Marketing Operations (Vaughan)

03 Sep
|
Revun
|
Vaughan

03 Sep

Revun

Vaughan

About RevunRevun is a technology company developing a connected software platform for property operations and service-based businesses.About RevunRevun is a technology company developing a connected software platform for property operations and service-based businesses.The platform brings together CRM, workflow automation, communications, payments, reporting, stakeholder portals, integrations, operational management, and AI-assisted tools within one system.Revun is being built to support property managers, landlords, brokerages, maintenance companies, service providers, and other organizations that need stronger control over complex operational workflows.As the platform moves toward broader market adoption, Revun is building the marketing capability required to establish the category, generate qualified demand, support product launches, strengthen customer trust, and grow recurring software revenue.About The RoleRevun is hiring a Vice President of Marketing Operations to develop and lead the company's marketing organization across product marketing, demand generation, brand development, customer acquisition, content, partnerships, and go-to-market execution.This person will be responsible for translating a complex technology platform into a clear and compelling market proposition.The role will shape how Revun presents its product, reaches priority customer segments, launches new capabilities, supports sales, builds market credibility, and measures the connection between marketing investment and recurring revenue.This is not a narrow communications or campaign-management role. We are looking for a senior executive who can build the marketing systems, team structure, reporting, and execution standards required to grow a technology company.Core ResponsibilitiesDevelop the company's marketing strategy across brand, product positioning, customer acquisition, market education, and revenue growthDefine the platform's value proposition for property managers, landlords, brokerages, maintenance businesses, service providers, and other target customersCreate clear messaging for the platform, individual product modules, AI capabilities, integrations, implementation services, and customer outcomesBuild go-to-market plans for product launches, new features, market expansion, partnerships, and customer segmentsLead demand-generation programs across paid media, organic search, content, events, partnerships, outbound support, and account-based campaignsManage advertising across Google, Meta, LinkedIn, YouTube, and other channels relevant to B2B software acquisitionImprove lead quality, demo requests, sales-qualified opportunities, conversion, acquisition cost, and marketing-sourced pipelineBuild reporting that connects campaign activity to CRM stages, demonstrations, proposals, closed customers, subscription revenue, and customer valueDevelop product-marketing materials, including website copy, landing pages, sales presentations, product demonstrations, use cases, case studies, comparison materials, and launch campaignsEstablish a content program covering operational education, technology, AI, automation, customer pain points, product capabilities, and industry changeLead the company's website, social channels, email marketing, video, webinars, product education, and thought-leadership activityBuild SEO strategies around property technology, operational software, workflow automation, CRM, maintenance operations, leasing, and related customer needsStrengthen Revun's credibility through media, partnerships, awards, industry events, podcasts, speaking opportunities, analyst relationships, and customer success storiesWork closely with product, engineering, sales, customer success, implementation, operations, and executive leadershipPartner with developers, analytics teams,



CRM specialists, automation resources, and data teams to improve lead tracking, attribution, reporting, and marketing workflowsUse AI and automation to improve research, content operations, reporting, lead qualification, campaign analysis, and team productivityCreate systems for marketing intake, prioritization, campaign development, approvals, launches, reporting, and performance reviewBuild and manage a team that may include product marketers, demand-generation specialists, media buyers, content resources, designers, writers, video editors, analysts, PR support, offshore staff, agencies, and freelancersEstablish clear standards for quality, deadlines, brand consistency, data accuracy, and team accountabilityMonitor competitor positioning, market changes, customer needs, channel performance, and product-adoption barriersIdentify weak campaigns, unclear messaging, poor lead quality, inefficient spending, tracking problems, and gaps in the customer journeyProvide leadership with direct recommendations on budgets, markets, positioning, team capacity, growth opportunities, and marketing riskRequired ExperienceMinimum 10 years of progressive marketing experienceAt least 5 of those years must have been in a senior marketing leadership roleRelevant senior positions may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Vice President of Demand Generation, or a comparable roleSenior leadership experience must include direct responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomesExperience marketing SaaS, software, technology platforms, marketplaces, CRM products, AI-enabled tools, workflow systems, or other complex B2B productsExperience managing marketing across multiple customer segments, markets, products, modules, or business linesStrong product-marketing experience, including positioning, messaging, go-to-market planning, launches, sales enablement, customer research, and competitive analysisStrong demand-generation and performance-marketing experienceExperience managing paid campaigns across Google, LinkedIn, Meta, YouTube, retargeting, landing pages, and conversion funnelsStrong understanding of marketing-sourced pipeline, lead qualification, acquisition cost, conversion, recurring revenue, attribution, and customer lifetime valueExperience connecting marketing activity to CRM stages, sales opportunities, subscriptions, implementation revenue, or another confirmed commercial resultExperience building content, SEO, webinars, events, partnerships, case studies, and thought-leadership programs for a B2B audienceStrong understanding of brand positioning, public messaging, customer trust, creative direction, and product perceptionExperience working closely with product managers, engineers, developers, CTOs, sales teams, customer‐success teams, analysts, and implementation teamsPractical experience using AI and automation within marketing operationsExperience managing internal, remote, offshore, freelance, agency, and project-based resourcesExperience controlling substantial marketing budgets and evaluating return on investmentExperience developing reporting structures, operational processes, approval systems, and quality‐control standardsStrong executive communication, leadership, organization, prioritization,



and decision‐making skillsAbility to work effectively in a fast‐moving, founder‐led technology environmentOntario or GTA‐based candidates are preferredAbility to attend leadership meetings, product sessions, launches, events, productions, and other important activities in Vaughan when requiredPreferred BackgroundPropTechReal estate technologyProperty‐management softwareCRM platformsWorkflow automationField‐service softwareMaintenance platformsFintech or payment‐enabled platformsAI‐enabled SaaSMulti‐role portalsMarketplace platformsB2B software serving operational teamsSaaS implementation and onboardingProduct‐led or sales‐assisted growthCategory creationEnterprise or mid‐market software sales supportDirect property‐technology experience is helpful but not mandatory when the candidate has strong transferable experience marketing complex operational software.The Ideal CandidateYou are a commercially minded technology‐marketing executive who can make a complicated product understandable, relevant, and credible.You know how to identify the difference between a product feature and a customer outcome.You can build demand without relying on vague claims, inflated language, or activity that does not produce qualified pipeline.You understand how product marketing, sales enablement, demand generation, content, partnerships, customer success, and brand credibility must work together.You can manage specialists without becoming the approval bottleneck for every campaign or piece of content.You are comfortable challenging weak positioning, poor tracking, low‐quality leads, inefficient spending, unclear sales materials, and underperforming team members.You also understand that marketing a software platform requires close alignment with the actual product. Claims, demonstrations, case studies, and launch messages must accurately reflect what the technology can deliver.What Success Looks LikeRevun has a transparent and differentiated market positionPriority customer segments understand the platform's valueProduct launches are supported by organized go‐to‐market plansMarketing produces a consistent flow of qualified demonstrations and sales opportunitiesCampaign reporting connects spend to pipeline, customers, and recurring revenueLead quality and conversion improveCustomer‐acquisition costs remain controlledSales teams receive stronger presentations, use cases, case studies, and competitive materialsWebsite and landing‐page messaging become clearer and more persuasiveOrganic search visibility grows around priority customer problems and product categoriesPartnerships, events, media, and thought leadership improve market credibilityAI and automation increase marketing output without reducing quality or accuracyMarketing, product, engineering, sales, and customer success operate with stronger alignmentThe team has clear ownership, deadlines, standards, and performance expectationsLeadership receives useful commercial recommendations supported by reliable dataCompensationThe annual base salary for this role is up to C$160,000, depending on the candidate's experience, qualifications, technology‐marketing background, and previous leadership scope.The position also includes up to C$60,000 in annual performance‐based incentive compensation.At full achievement, total annual compensation may reach C$220,000.Performance may be assessed using results such as qualified pipeline growth, customer acquisition, subscription revenue, product‐launch execution, conversion, marketing efficiency, brand credibility, team performance, and the development of scalable marketing systems.The final package will reflect the scale of the budgets, products, teams, markets, and go‐to‐market programs the candidate has previously led.

📌 Vp Of Marketing Operations (Vaughan)
🏢 Revun
📍 Vaughan

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