Join Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices.

This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to assist clients in enhancing revenue, retention, and long-term customer value. Your leadership will guide both strategy development and the mentorship of a growing team, all within a quick-paced environment.

Key Responsibilities:



• Develop lifecycle strategies based on client needs • Architect customer and prospect journeys for optimal engagement • Identify gaps and enhance existing lifecycle programs • Build measurement frameworks linking strategies to outcomes • Lead hands-on client delivery and relationship management

Requirements: • 6+ years in Lifecycle Marketing or related fields • Experience in B2B, SaaS, or complex eCommerce • Proven ability to create lifecycle programs from scratch • Strong understanding of segmentation and lifecycle measurement • Comfortable with client-facing communication

Elevate your career in a role focused on impactful lifecycle marketing at Directive Consulting. #J-18808-Ljbffr

📌 Associate Director of Lifecycle Marketing (Winnipeg)
🏢 Directive
📍 Winnipeg