Lead transformative performance strategies at WPP as the Director of Commerce Performance. Drive success across retail media, marketplaces, and DTC channels with innovative solutions.In this crucial role at WPP Media, you will oversee commerce-focused performance media strategies that align with business objectives. Your data-driven approach and collaboration with various teams will enhance commerce performance across platforms like Instacart and social media channels.
You'll be integral to measuring success and optimizing media investments.Key Responsibilities:Lead execution of performance media strategies for commerceEstablish and manage measurement frameworks effectivelyWork with Planning and Activation teams for integrationImplement cutting-edge solutions in retail and marketplacesDevelop audience segmentation strategies leveraging insightsRequirements:Significant experience in performance marketing and commerceStrong analytical abilities for actionable business recommendationsProficient communication and presentation skillsExperience with platforms such as Walmart Connect and TargetProven track record in managing cross-functional teamsShape the future of commerce performance media by leading powerful strategies and collaborations at WPP.
📌 Director Of Commerce Performance At Wpp (Côte Saint-Luc)
🏢 WPP
📍 Côte Saint-Luc
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