At CMI Solar, we are passionate about the future of renewable energy and aim to provide innovative solar solutions to our clients. We strive to assist our customers in achieving their sustainability goals, while also offering them valuable investment opportunities. With numerous successful projects under our belt, we are entering a phase of substantial growth.

Looking to apply your experience and expertise to a purpose-driven, operationally focused, and growing team making a positive impact in the world? The Marketing lead takes a hands‑on approach in leading CMI Solar’s marketing strategies and programs, focusing on demand generation, sales enablement, and brand awareness. Thriving in a hybrid, fast‑paced, dynamic environment, the Marketing lead oversees the successful creation, development, and execution of all marketing efforts.

The Role:

Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies

Analyzing sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective

Working with the Sales Team to develop successful strategies and campaigns that attract new customers

Collaborating with the executive team to make high‑level decisions regarding the budget and the direction of the company

Creating and maintaining a successful brand and image that attracts new customers

Developing marketing strategies for recent products or services

Generating traffic through proficiency in marketing automation and CRM tools to convert visitors into leads and customers for our sales team

Developing and implementing a cohesive marketing strategy including objectives and goals to support growth and increase brand awareness

Exploring and recommending new initiatives to support department and company objectives

Driving all Marketing initiatives across the organization





Focusing on effectively increasing margins by balancing objectives of growth and profitability through effective product management

Managing and completing spontaneous internal requests alongside marketing plans you propose and implement

Owning multiple projects at once while maintaining a high level of detail, sense of urgency, and ownership to “get it done” by handling timelines with both internal and external partners

Leading the enhancement of our online presence and website(s)

Ensuring Marketing projects meet deadlines and providing clear communications to stakeholders

Aligning Marketing events to company strategy

Conceptualizing and supporting the execution of multi‑channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Creating marketing materials such as brochures, presentations, and other sales enablement tools

Overseeing and supporting content creation across digital platforms, blogs, and print channels

Executing and managing email marketing campaigns using platforms such as Mailchimp to engage customers and drive conversions

Staying current with market trends, product capabilities, and changes to our products and services

Forecasting, drafting, implementing, and overseeing the Marketing department budget

Communicating with all key stakeholders on changes

Overseeing content creation and targeted customer strategies

Aligning with Sales Leadership to drive customer retention initiatives

Supporting with all other duties as assigned by manager

4+ years of marketing experience ( preferred in the solar/renewable energy field)

Experience developing and implementing strategic marketing plans





Successful experience working with internal and external stakeholders, including customers and vendor partners

Ability to communicate effectively with partners at all levels, especially senior leadership

Ability to act as a flexible and innovative team player with a roll‑up-the‑sleeves attitude and a hands‑on approach

Ability to manage time effectively and be focused on setting and executing clear objectives and priorities

Commitment to excellence and high standards

Versatility, flexibility, and a willingness to work within changing priorities with enthusiasm

Ability to exercise strong organizational, problem‑solving, and analytical skills

Ability to demonstrate excellent customer service and interpersonal skills

Proficient with Microsoft Office, especially Excel and PowerPoint, Adobe Creative, Canva, Mailchimp

CMI Solar Inc. is an equal‑opportunity employer

CMI Solar Inc. is an equal-prospect employer committed to building a diverse and inclusive workplace. We welcome applications from all qualified individuals, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable law.

We are dedicated to providing equitable treatment and fostering a respectful, barrier‑free environment throughout our hiring process. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodation will be provided upon request to ensure full participation in the recruitment and selection process. If you are invited to participate in an assessment or interview, please let us know your accommodation needs in advance.

You may be asked to provide relevant documentation to our Human Resources team to support appropriate accommodations. If you require assistance at any stage of the application process, we encourage you to notify us when submitting your application.

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📌 Digital Marketing Specialist (Ontario)
🏢 CMI Solar
📍 Ontario