Lead brand innovation with Bayer as an Experienced Brand Manager based in Mississauga, Ontario. Focus on strategy and data insights to boost brand loyalty and market impact.

In this role, you will be responsible for the end-to-end management of brand strategies that enhance consumer engagement and sustain competitive advantage. You will work collaboratively with various teams to create cohesive marketing plans that align with the brand vision. Your analytical skills will help identify market trends while monitoring product performance for continuous improvement.

Key Responsibilities: • Oversee comprehensive brand strategy and planning • Manage brand financial performance (P&L;)



• Lead innovation and product launch initiatives • Collaborate with internal and external partners • Analyze market and consumer data to drive decisions

Requirements: • Master’s degree in a relevant field; MBA is advantageous • 5+ years of relevant CPG/FMCG marketing experience • Skilled in data analytics and consumer research • Knowledge of digital marketing strategies • Proven ability to influence and motivate teams

Be a part of Bayer’s mission to reshape brand futures through creative strategies and collaborative efforts. #J-18808-Ljbffr

📌 Experienced Brand Manager at Bayer (Winnipeg)
🏢 Bayer CropScience
📍 Winnipeg