Pay Range: $55,000 - $75,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.
Position Overview:

We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities:

Campaign Execution + Management

Execute paid social media campaigns across various lines of business

Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals

Independently troubleshoot set up and delivery errors in ads manager





Data Analysis and Insights

Analyze data and communicate proposed media recommendations to Marketing team

Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting

Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel

Develop the audience targeting strategy for campaigns using first party and third party signals

Ensure the creative, audience and media strategy are aligned with the campaign objective

Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies:

Detail-oriented resulting in flawless execution

Solid time management and organizational skills with the ability to multi-task and manage deadlines

Excellent written and verbal communication skills

In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends

Team player, able to work collaboratively cross-department and communicate with management





Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills:

Seen as a subject matter expert by their peers

Exceptional knowledge of native Meta and Pinterest advertising platforms

Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok

Experience with product feed implementation, maintenance, and management

Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization

Direct Manager/Direct Reports:

Reports to Manager, Paid Social: Sadie Jonker

Travel Requirements:

N/A

Minimum Education:

Bachelor in media or advertising preferred but not essential

Minimum Years of Work Experience:

1+ years experience in social media strategy and paid media execution

Minimum Leadership Experience:

N/A

Certifications:

Meta Blueprint desired

Other Requirements/Assets: French language is an asset

Retail industry experience is an asset

On site/ in office

Monday through Friday

1 Concorde Gate, North York

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

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📌 Specialist, Paid Social (Ontario)
🏢 The Home Depot
📍 Ontario