Drive customer-focused marketing as a Product Marketing Manager for Canada Life's Insurance Solutions. Your expertise in developing strategies will ensure product launches resonate with consumers while optimizing marketing efforts.

In this role, you will manage go-to-market strategies for new and enhanced services, translating deep insights into effective messaging and coordinated execution. Collaborate with diverse teams to align product marketing initiatives, position offerings effectively in the market, and enhance customer experiences. Your strategic thinking and execution skills will be instrumental in driving success.

Key Responsibilities:
• Design and execute go-to-market strategies for product launches
• Create effective product messaging frameworks and value propositions




• Document key performance measures and activation plans
• Leverage insights to inform marketing campaign strategies
• Monitor and optimize marketing campaigns using analytics

Requirements:
• Minimum 5-7 years of marketing experience
• Bachelor's degree in Marketing or Business required
• Proven experience in product marketing for financial services
• Ability to simplify complex product concepts
• Solid skills in collaboration with various teams

Make an impact at Canada Life by enhancing marketing strategies and customer engagement.
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📌 Product Marketing Manager at Canada Life (Ontario)
🏢 TechAlliance of Southwestern Ontario, London Economic Development
📍 Ontario