Own lifecycle email campaigns end-to-end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging
Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post-campaign analysis for continuous optimization
Build and deploy campaigns in SFMC, including data extensions, energetic/ personalized content, and basic automations
Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness
Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap
Proven end-to-end ownership from concept to launch (brief -> copy/creative -> build -> QA -> deploy),



with strong project management and stakeholder communication skills6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiencesAnalytical and experiment-minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actionsStrong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high-quality, high-performing email campaignsWorking knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)
Experience in MessageGearsExperience in the payment processing or e-commerce industry

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📌 Commerce Lifecycle Marketing Manager (Quebec City)
🏢 GoDaddy
📍 Quebec City