Marketing & Communications - Electricity Demand Side Management (Ontario)

Marketing & Communications - Electricity Demand Side Management (Ontario)

03 Sep
|
DiscoverEE
|
Ontario

03 Sep

DiscoverEE

Ontario

About the role
You will be a key member of the Marketing & Communications team. Reporting to the Manager, Brand Strategy and Marketing, this position is a cross-functional role responsible for the marketing and communication of energy efficiency and initiatives, supporting the Oakville Hydro portfolio. The successful candidate will bring a “get-it-done” attitude to the team, and act as a brand ambassador.

Responsibilities
Supports Electricity Demand Site Management (eDSM)'s communications programs, events, and initiatives through coordination, planning, execution, and performance measurement.

This position plays an important role in advancing customer and stakeholder engagement through clear communication, outreach, and administrative support. It contributes to the planning and delivery of community engagement activities, guides participants through eligibility and application processes, and conducts initial assessments to support program implementation.

The incumbent develops marketing collateral, internal and external communications, event and promotional materials, news releases, and website and social media content.

Responsibilities include:
Internal and External Marketing and Communications:

Create effective communication strategies for all programs and initiatives

Prepare briefings, reports, media releases, and presentations

Develop engaging and informative content across various platforms, including web, email, print, and social media (e.g., X/Twitter, Facebook)

Oversee social media presence for outage management, enhance brand awareness, and reinforce messaging

Track engagement metrics and adapt strategies to optimize impact and outreach

Maintain consistent, clear, and professional messaging across all communication channels

Manage the planning and execution of internal/external events for promoting all customer programs, i.e. trade shows, workshops, and obtain budget approval

Electricity Demand Side Management (eDSM):

Lead the marketing, planning, communication, and reporting of electricity Demand-Side

Management (DSM)



programs in accordance with IESO guidelines and regulatory standards

Create targeted marketing plans and campaigns for specific customer classifications

Utilize social media and direct email to promote program opportunities effectively

Coordinate program update sessions and pursue them if deemed beneficial. Prepare displays and materials for distribution, as needed, while leveraging the Save ON Energy brand. Review and support customer marketing campaigns through social media and bill inserts

Identify opportunities to boost participation in both provincial and local conservation initiatives

Use the website and social media to provide program support materials and continue to enhance the Save ON Energy brand

Design and execute marketing campaigns aimed at increasing awareness and participation in energy conservation offerings

Represent the company at community outreach events and customer engagement activities

Coordinate projects as needed, monitor progress and enhance efficiency

Organize meeting and provide administrative support

REQUIRED QUALIFICATIONS AND EXPERIENCE:

Post-secondary degree or diploma in Marketing, Communications, or a related discipline

Minimum 3+ years of relevant work experience

Strong background in communications, marketing, or public engagement, preferably in a utility or public-sector environment

Familiarity with Ontario’s energy regulatory environment and IESO programs is a strong asset

Exceptional communication, presentation, and stakeholder management skillsDemonstrated experience managing social media content and strategy

Proven ability to manage cross-functional projects with diverse internal and external partners

Experience with data analysis, reporting tools, and content development (web, social,



print)

WORK CONDITIONS

Qualified office environment, this role requires working 5 days a week in our office

Additional hours may be needed as the workload demands

Minimal travel within Ontario required

OTHER SUCCESS FACTORS

Brand ambassador—enable, engage, encourage, and exemplify the behaviors of the brand,Lead, Innovate, Commit to Excellence

Innovate—engage the team to find new ways to work and win

Lead projects and initiatives that move the strategy and brand forward

Innovate – make it a priority to learn current technologies, tasks, and procedures and apply them, while keeping up to date with industry news

Commit to excellence—be the subject matter expert that assists colleagues to communicate effectively to their intended audience

Highly motivated and collaborative individual who is a self-starter and takes ownership of their work

Change the scenery – create the environment that signals change is good

A team player who is receptive to feedback, and quickly adapts to change

Ability to prioritize and multi-task appropriately in a demanding and fast-paced environment

Solid analytical and problem-solving abilities

Exhibit a high degree of professionalism, dependability, with a proactive “can do” attitude

WORKING RELATIONSHIPS
This position works frequently with:

All departments

All levels of employees

Outside Contacts:

Customers

Vendors

Consultants

OEC is an Equal Opportunity Employer.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, OEC will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform the People and Culture team of the nature of any accommodation(s) that you may require.

We confirm that AI is not used in screening of candidates and this posting is for an existing vacancy.

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📌 Marketing & Communications - Electricity Demand Side Management (Ontario)
🏢 DiscoverEE
📍 Ontario

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