Join Blue J as the Lead for CRO and Website Management, refining digital strategies to boost conversions and user engagement from your hybrid workspace near Toronto.

As Blue J continues to innovate in the generative AI landscape for tax professionals, we seek a CRO and Website Management Lead. This role is crucial for overseeing the website's functionality and improving conversion rates, engaging in CRO experimentation, and acting as a liaison with our Brand Team. You will strategically enhance website performance, ensuring it aligns with Blue J's growth initiatives.

Key Responsibilities:
• Direct the site architecture and conversion strategies
• Build and modify pages in Webflow, focusing on user engagement
• Lead and collaborate on A/B testing projects




• Analyze behavior metrics using GA4 and other tools
• Provide actionable recommendations based on data analysis

Requirements:
• 7+ years in website management or digital marketing
• Robust hands-on experience in Webflow
• Expertise in A/B testing and conversion strategies
• Proficient in web analytics and reporting
• Strong cross-functional relationship-building skills

Enhance Blue J's digital capabilities by driving effective website management and conversion strategies within the tax research sector.
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📌 CRO and Website Management Lead (Ontario)
🏢 Blue J
📍 Ontario