Drive impactful audience strategies at Starcom Canada as the Director of Audience & Measurement. This senior leadership role integrates data-driven insights with strategic planning for enhanced campaign performance.

Join Starcom, an esteemed media agency recognized for excellence. As Director, you will lead audience strategies, working closely with various teams to translate client objectives into measurable data solutions. Key skills include programmatic media, data-driven marketing, and audience segmentation, which will guide your contributions to client success.

Key Responsibilities:
• Lead audience strategy development across client projects
• Present client-focused audience recommendations and data-driven narratives
• Identify new audience opportunities for improved client growth




• Oversee measurement frameworks with analytics and activation teams
• Collaborate to embed audience thinking in planning processes

Requirements:
• Bachelor's degree or equivalent experience
• 8-10+ years in audience strategy and digital marketing
• Understanding of programmatic and social media platforms
• Experience with analytics and performance reporting
• Robust communication and project management skills

Harness your strategic mindset and data expertise at Starcom to shape the future of audience engagement.
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📌 Director of Audience & Data Solutions (Ontario)
🏢 Publicis Groupe ANZ
📍 Ontario