Manager, Marketing Planning & Enablement (5+ years) to lead integrated marketing planning and personalization initiatives using Agile methodologies and data-driven marketing strategies- 41512
Our financial services client is seeking a Manager, Marketing Planning & Enablement (5+ years) to lead integrated marketing planning and personalization initiatives using Agile methodologies and data-driven marketing strategies- 41512

Location:Toronto/Hybrid – 3 Days a week

Duration: 12 months (Chance of Extension)

Hours: 37.5 Hours

Internal Title: Manager, Marketing Planning & Enablement

Story Behind the Need (Reason for Hiring)

The Manager, Marketing Planning drives sustained and profitable business growth through the planning, development, execution, and measurement of integrated marketing programs that support key Canadian Banking priorities. The role leads end-to-end marketing planning across acquisition, engagement, and retention initiatives spanning both mass and targeted channels.

As a member of Canadian Banking Marketing, you will develop customer-centric strategies and benefit‑led campaign plans that align to business objectives, leverage audience insights, and deliver exceptional client experiences. Working within agile delivery models and cross‑functional teams, you will translate business priorities into integrated marketing programs that drive measurable results while ensuring alignment across stakeholders, channels, and marketing disciplines.

Business Group

Canadian Banking – Marketing Planning & Enablement

Project:

Marketing transformation initiatives focused on personalization, mass and targeted communications,and end to end customer journey execution across owned and mass channels.

We are looking for a strategic marketer who thrives in a fast‑paced, highly collaborative environment and enjoys connecting business objectives, customer insights, and marketing execution. Someone naturally curious, data‑informed, and highly organized, with the ability to manage multiple priorities and influence stakeholders across a complex, matrixed organization. Someone who brings experience planning and delivering both mass and targeted marketing programs and use customer insights and analytics to inform strategy and optimize results.

Candidate Value Proposition

The successful candidate will have the opportunity to:

Lead high‑visibility marketing modernization initiatives that directly impact Canadian Banking growth.

Shape and execute end‑to‑end roadmaps for new marketing technologies and personalization capabilities.

Collaborate with engineering, analytics, product, and marketing teams.

Influence customer‑first strategies and embed global best practices across digital channels.

Drive strategic planning, creative development, and execution of targeted marketing programs.

Typical Day in Role





1)Lead End-to‑End Marketing Planning and Delivery

Develop integrated marketing plans and campaign strategies that support key business objectives, annual priorities, and sales goals.

Lead the end-to-end planning, development, execution, and optimization of acquisition, engagement, and retention campaigns across mass, digital, and targeted channels.

Translate business objectives, customer insights, market research, and performance data into actionable marketing strategies and benefit‑led campaign briefs.

Plan, project manage, and execute customer‑driven marketing programs through agile and squad‑led methodologies, managing timelines, dependencies, approvals, and delivery milestones.

Coordinate the development and deployment of creative assets across relevant touchpoints, ensuring consistent messaging and a seamless client experience.

2)Drive Strategic Planning and Performance

Support the development and refinement of annual and quarterly marketing plans and identify opportunities to improve planning agility, marketing effectiveness, and budget deployment.

Monitor consumer sentiment, market conditions, competitive activity, campaign results, and emerging opportunities to inform strategy and optimization.

Apply audience, segmentation, and customer journey insights to strengthen campaign planning, targeting, testing, and performance.

Establish campaign measurement approaches, assess performance against business objectives and KPIs, and share insights and recommendations with partners.

Build strong relationships with business lines, channel teams, analytics, creative, media, delivery, and other marketing partners to drive alignment and successful execution.

3)Drive effective cross‑functional collaboration and execution adhering to bank’s values and risk culture

Effectively collaborate with multiple stakeholders across channels, business lines, analytics, marketing, and other key stakeholders to maintain a clear understanding of objectives and drive effective end‑to‑end execution.

Contribute to a high‑performance, inclusive team environment and demonstrate a commitment to bank's values of accountability, passion, integrity, and respect.

Influence decision‑making and secure participation and buy‑in from multiple partners in a highly matrixed environment.

Champion a client‑focused culture that deepens client relationships and leverages broader Bank relationships, systems, and knowledge.

4)Champion Brand, Culture,



and Risk Management

Champion proper use of the bank brand in Canada, in compliance with global brand guidelines and bank's visual identity standards.

Deliver results in accordance to bank behavioural competencies.

Support day‑to‑day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits, under the direction of bank.

Actively pursue efficient operations on their respective areas, while ensuring the adequacy, adherence to and effectiveness of day‑to‑day business controls to meet obligationswhile ensuring the adequacy, adherence to, and effectiveness of day‑to‑day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk all under the direction of bank’s legal counsel and compliance teams.

Candidate Requirements / Must Have Skills

1. 4+ years planning and executing integrated campaigns across mass advertising, digital, and targeted channels, including email and authenticated experiences (strategy, segmentation, performance analysis).

2. 3+ years of experience working with marketing planning, campaign development, personalization, customer segmentation, data driven marketing campaigns, audience strategy, testing, optimization, and performance measurement.

3. 2+ years of experience with translating marketing requirements into data/technical specifications.

4. 2+ years working with Agile methodology.

5. Strong stakeholder management and communication skills, with the ability to influence across a large, matrixed organization.

6. Experience applying marketing technologies and AI-enabled tools to improve marketing strategy, insights, execution efficiency, and decision‑making.

Nice to Have Skills

1. Strong project management and organizational skills, with the ability to manage multiple priorities and complex dependencies.

2. Comfort working with customer insights, market research, and performance analytics.

Education & Certificates

Bachelor’s Degree in Marketing, Communications, or related field (preferred).

Agile experience or certification is an asset.

Best vs. Average Candidate

Top candidates will demonstrate:

The best candidate is someone who has experience leading integrated mass, digital, and targeted marketing campaigns , data‑driven marketing strategies using personalization, segmentation, testing, and performance measurement, experience working in Agile delivery models , and proven experience applying modern marketing technologies and AI‑enabled tools to improve strategy, insights, execution efficiency, and decision‑making a marketer who can connect customer insights with business objectives, influence across a matrixed organization, and deliver measurable results.

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📌 Manager, Marketing Planning & Enablement (5+ years) to lead integrated marketing planning and person (Ontario)
🏢 S.i. Systems
📍 Ontario