The Specialist, Full Service Banner Marketing plays a key role in supporting brand strategy and integrated go-to-market execution across Full Service banners (Sobeys & Safeway). This role helps translate banner priorities into integrated marketing programs that strengthen brand equity, drive customer consideration, and support key business objectives. Working closely with cross-functional partners and agency teams, the Specialist contributes to campaign development, execution, optimization, and performance measurement across multiple channels.
Here's where you'll be focusing: Understand and champion the brand strategy, acting as a brand steward through all marketing and communication activations.
Support the development of integrated marketing programs across the customer journey, contributing to strategic planning, campaign development, brief creation, and go-to-market recommendations aligned to banner and business priorities.
Work closely with central brand marketing teams to ensure all campaigns are aligned to brand expression, visual identity, positioning, and standards - helping translate brand strategy into customer-facing experiences.
Coordinate with internal cross-functional teams, including our internal creative agency, Atelier, digital experience and digital customer engagement, loyalty, and other marketing teams—along with external agencies to deliver marketing programs that support banner objectives.




Lead assigned campaign and marketing plan workstreams, including project management, stakeholder communications, creative reviews and approvals, performance tracking, budget management and delivery against key milestones.
Collaborate with merchandising and operations partners to understand business priorities, identify opportunities, and translate objectives into actionable marketing plans.
Monitor campaign performance and key brand health metrics, leveraging customer and business insights to identify opportunities, inform recommendations and optimise future marketing programmes.
What you have to offer: Experience managing integrated marketing campaigns across multiple channels, including digital, in-store, owned and paid media.
Strong briefing skills, with the ability to translate business objectives into actionable marketing strategies.
Excellent interpersonal skills with the ability to build solid partnerships across teams.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Capability to manage competing priorities and adapt quickly in a dynamic retail environment.
Undergraduate degree in marketing, communications, business or a related discipline.
Minimum of 3-5 years of related work experience in brand marketing, category marketing or integrated marketing roles.

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📌 Specialist, Full Service Banner Marketing (contract) (Ontario)
🏢 Sobeys
📍 Ontario