Join Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices.

This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to assist clients in enhancing revenue, retention, and long-term customer value. Your leadership will guide both strategy development and the mentorship of a growing team, all within a quick-paced setting.

Key Responsibilities:
Develop lifecycle strategies based on client needs
Architect customer and prospect journeys for optimal engagement
Identify gaps and enhance existing lifecycle programs




Build measurement frameworks linking strategies to outcomes
Lead hands-on client delivery and relationship management

Requirements:
6+ years in Lifecycle Marketing or related fields
Experience in B2B, SaaS, or complex eCommerce
Proven ability to create lifecycle programs from scratch
Solid understanding of segmentation and lifecycle measurement
Comfortable with client-facing communication

Elevate your career in a role focused on impactful lifecycle marketing at Directive Consulting.
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📌 Associate Director Of Lifecycle Marketing Winnipeg
🏢 Directive
📍 Winnipeg