Join BIS Safety Software as a Lifecycle Marketing Manager to enhance our marketing outreach and data-driven strategies in Sherwood Park. Drive effective email programs and growth with your analytical skills.
In this in-person role, you will be the expert in building and managing our entire lifecycle marketing strategy. You’ll analyze data, develop audience journeys, and optimize our HubSpot platform to ensure accurate lead tracking and reporting. Your hands-on approach will create a smooth email program that integrates our software and course business to improve customer interactions.
Key Responsibilities:
• Build and manage the email marketing program
• Develop audience segments and targeted journeys
• Ensure compliance with CASL and CAN-SPAM laws
• Maintain accuracy in lead data and reporting
• Automate lead routing and manage external partner flows
Requirements:
• 4+ years in lifecycle or email marketing
• Solid experience in HubSpot or similar platforms
• Knowledge of Canadian anti-spam laws
• Proven results in lead generation strategies
• Track record of measurable marketing outcomes
Leverage your marketing expertise and data analysis skills to shape the customer experience at BIS Safety Software.
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📌 Lifecycle Marketing Manager at BIS Safety Software (Alberta)
🏢 BIS Safety Software
📍 Alberta
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