The Director, MarTech Activation & Personalization role offers an opportunity to lead the transformation of Manulife's ecosystem, advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Director, MarTech Activation & Personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing. You will work at the intersection of marketing, data, and technology, collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation. This is a rare opportunity to lead enterprise-level change that directly contributes to Manulife’s mission of making decisions easier and lives better through modern, data-driven experiences.
Position Responsibilities
Lead the execution of MarTech Activation and Personalization initiatives outlined in the strategic roadmap, ensuring alignment with business objectives and measurable delivery outcomes.
Drive adoption and change management of recent platforms across marketing and business teams, empowering partners to leverage platforms for improved engagement and performance.
Provide strategic consultation to marketing, data, and technology leaders on personalization, automation, and experimentation to inform marketing strategy and business growth.
Lead cross-functional, Agile teams to define, design, and launch new digital marketing functionalities that advance customer-centric omnichannel experiences.
Mentor teams and business partners on data-driven decisioning, journey orchestration, and optimization practices.
Oversee governance, project timelines, and budgets to ensure operational excellence, alignment with enterprise marketing strategy, and value realization.
Stay ahead of digital and MarTech trends, recommending new technologies and innovations that elevate marketing performance and customer experience.
Required Qualifications
8+ years of proven experience leading digital transformation and marketing technology initiatives.
Extensive knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, AJO/Marketo, CJA, Target, AEM, Enterprise DAM), Salesforce MarketingCloud, CRM, Service
Demonstrated leadership of Agile teams and proficiency with project management tools such as Workfront, JIRA, and Confluence.
Post-secondary degree in marketing, business, or technology.
Exceptional communication, collaboration, and stakeholder engagement skills, with a track record of leading cross-functional delivery in matrixed environments.
Preferred Qualifications
Knowledge of the financial and/or health services industry.
Deep intellectual curiosity and ability to connect strategy to execution across complex portfolios, audiences, and technologies.
Experience integrating marketing technology with analytics, data, and customer journey platforms.
Familiarity with AI-enabled personalization, segmentation, and next-best-action frameworks.
Proven experience using technology and automation to accelerate business growth and marketing ROI.
When You Join Our Team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
關於宏利和恒康
宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.manulifeim.com/institutional/tw/en.
宏利是平等機會僱主
在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。
我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡
[email protected]。
Referenced Salary Location
Toronto, Ontario
Working Arrangement
混合式
Salary range is expected to be between
$125,100.00 CAD - $175,100.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact
[email protected] for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact
[email protected] for more information about U.S.-specific paid time off provisions.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
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📌 Director, MarTech Activation & Personalization (Ontario)
🏢 Manulife Financial
📍 Ontario