Summary of Position: To represent the Inn at Laurel Point in all guest interactions as an “A refined coastal experience in a waterfront city setting, guided by sincere, friendly service, to create remarkable memories.” The Sales Manager will actively prospect for current clients, and further develop untapped potential within existing accounts. Reporting to the Director of Sales and Marketing, the successful candidate will work collaboratively within our sales team, and will have a responsibility for achieving clear revenue and activity goals set forth by the hotel.
Responsibilities: Responsible for managing the SMERF, Tour & Travel and Business Travel markets for the hotel
Accountable for individual room night quota and revenue targets
Develop, present and manage annual sales plans
Grow market share and revenue within the SMERF and Business Travel segments through proactive sales activities and research, while maintaining and enhancing relationships with existing Tour & Travel partners to drive repeat business.
Work collaboratively with sales and events team to share leads, contribute to reporting systems and to protect the integrity of OPERA Cloud PMS
Negotiate annual Tour & Travel and Business Travel agreements and SMERF contracts using a strategic, revenue-focused approach that maximizes room, food and beverage, meeting space, and other revenue opportunities.
Work closely with the event department to ensure a seamless transition for the client
Develop and maintain relationships with clients through regular communication, virtual meetings, on-property visits,



and occasional travel to key industry events and client meetings.
Prepare weekly, monthly, quarterly and annual reports as required
Actively contribute information on comp set and stay abreast of emerging market trends and share information with the team
Handle special projects as assigned
Quickly respond to all leads and develop/maintain strong relationships with clients, industry colleagues
Participation and contribution in Sales meetings and step in to assist other Sales Managers while they are travelling on business
Conduct any other general duties deemed necessary from time to time i.e. handle a meeting space only site or work the lobby as a management presence during a heavy volume day
Job Requirements: Proven track record in sales, self-motivated and results driven
Minimum 3-5 years of Sales experience in hotel industry required
Must be available outside of regular scheduled hours as required
Strong critical thinking abilities
Confident, well groomed, professional presentation and demeanor
Superior interpersonal skills, and exceptional communication skills
Ability to work under pressure, and meet deadlines
Excellent planning and organizational skills
Exceptional listening skills and telephone etiquette
Excellent time management and multitasking skills
Proficiency in Microsoft Word, Excel and OPERA Cloud PMS
Ability to travel as needed
Must be able to embrace the 4 core values of the Inn at Laurel Point: Excellence, Respect, Curiosity and Stewardship.
Reports To: Director of Sales & Marketing

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📌 Sales Manager (British Columbia)
🏢 Inn at Laurel Point
📍 British Columbia