Shape the future of RBC Home Equity Finance as their Executive Marketing Leader. This pivotal role requires strategic vision paired with hands-on execution in an integrated marketing environment.
In this senior director position, you'll oversee the comprehensive marketing strategy for the Home Equity Finance business. Expect to blend data-driven insights and solid programmatic approaches to drive growth and enhance brand visibility. As a leader, you will cultivate a dynamic marketing team, ensuring that the Home Equity Finance narrative resonates powerfully across all customer touchpoints.
Key Responsibilities:



- Drive full marketing strategy for Home Equity Finance - Champion data-driven marketing and testing strategies - Convert business and client insights into impactful campaigns - Define marketing investment strategy across multiple channels - Report and optimize based on explicit performance metrics
Requirements: - 12+ years in integrated marketing within Financial Services - At least 5 years of experience in team management - Proven success in executing large-scale marketing strategies - Robust competency in analytical performance metrics - Exceptional communication skills with executives
Bring your strategic mindset and leadership ability to enhance RBC's market position in home equity financing.#J-18808-Ljbffr

📌 Executive Marketing Leader Home Equity Finance Winnipeg
🏢 RBC
📍 Winnipeg