About Other.
Other. is raising the bar in Canadian advertising, setting a new standard for accountability, transparency, and opportunity.

We’re a privately owned, Toronto-based team in a strong growth stage, building a business that values clarity, business impact, and high standards. We work in a hybrid model, with in-person time typically focused on onboarding and training, team collaboration, and client meetings.

About the Role
As a Media Planning & Strategy Associate, you’ll help turn strategy into clear, well-built media plans that teams can confidently act on.

This role is a good fit for someone who works carefully, makes sense of information quickly, and can keep planning work moving without needing step-by-step direction. You’ll build planning documents, manage budgets and allocations, capture the thinking behind recommendations, and work with other teams to make sure plans are clear, complete, and ready to move forward.

You’ll be expected to produce strong planning work, communicate clearly, and use good judgment within your scope, while continuing to build your strategic thinking and confidence over time.

What you’ll do
Build and update blocking charts, budgets, channel allocations, and supporting documentation across digital and traditional channels

Turn briefs, audience insights, past performance, and strategic direction into clear planning outputs that are accurate and ready for activation

Apply planning frameworks and channel logic to support effective media recommendations

Maintain accuracy across numbers, assumptions, and documentation





Document assumptions, decisions, rationale, and next steps so teams can execute with clarity

Work with Performance, Creative, and Client Service to gather inputs, clarify needs, and support smooth handoffs into activation

Prepare accurate materials for internal reviews, working sessions, and client-facing presentations

Identify inconsistencies, missing information, or unclear direction early enough to avoid downstream issues

Incorporate feedback and revisions into plans and supporting materials

Use AI thoughtfully to improve efficiency, clarity, and output quality within your scope

What you bring
Requirements
At least 1 year of experience in media planning, media strategy, or integrated planning in an agency, vendor, or in-house media team, including exposure to a full media planning cycle from brief intake through plan development, review, and tactical activation

Working knowledge of digital and traditional media channels and core planning principles

Ability to build accurate planning outputs, including budgets, channel splits, and blocking charts

Strong numeracy and attention to detail across numbers, assumptions, and documentation

Ability to turn information into explicit,



actionable planning outputs

Strong communication and coordination skills

Ability to manage multiple deadlines and keep work organized

Comfort receiving feedback and applying it to future work

Confidence using tools, data, and AI support responsibly to improve efficiency and quality

Nice to have
Experience with integrated planning across channels such as digital, video, audio, OOH, or print

Familiarity with planning and research tools such as Vividata, Comscore, Numeris, or platform planning tools

Experience contributing to planning rationale, internal reviews, or presentation materials

Experience working with budget tracking, finance processes, or planning documentation in an agency setting

Transparency
Compensation is based on experience and skill set.

We use AI-assisted tools to support parts of our resume screening and assessment process. All hiring decisions are made by humans.

This is a new role, in response to growing business needs

Why you might like working here
You’ll do meaningful planning work, not just support around the edges

You’ll have the opportunity to build strong judgment, rigour, and planning ownership

You’ll work with a team that values clarity, transparency, and real business impact

You’ll get feedback that helps you improve, not just review cycles that tell you where you missed

You’ll be part of a company trying to build a better standard for how agency work gets done

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📌 Senior Associate, Media Strategy & Planning (Ontario)
🏢 Weareother
📍 Ontario