Company:Stork Craft Manufacturing Inc.(Storkcraft®)
Job Title:Digital Content and Merchandising Coordinator
Department:Product & Brand
Team:Content
Works Alongside:Sr.Digital Content & Merchandising Analyst
Reports to:Director of Digital Merchandising
Indirectly Report to:Vice President of Product & Brand
Position Overview We are seeking a detail-orientedDigital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.
Key Responsibilities Product Setup & Management Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms
Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements
Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content
Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors
Monitor product page performance and make data-driven recommendations for optimization
Content Management & Optimization Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices




Collaborate with internal teams to gather accurate product information, specifications, and marketing materials
Update product information in response to changes in product features, pricing, or availability
Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms
Data Analysis & Reporting Track and analyze product page performance metrics across multiple retail platforms
Generate reports on product setup progress, issues, and performance for leadership team
Identify trends and patterns in product data to inform strategic decisions
Maintain detailed documentation of processes, procedures, and platform-specific requirements
Cross-Functional Collaboration Work closely with merchandising, marketing, and product development teams to ensure accurate product representation
Coordinate with the Content and Marketing teams to prioritize tasks and share best practices
Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes
Support special projects and initiatives as directed by the Director of Digital Merchandising
Required Qualifications Bachelor's degree in Business, Marketing, Communications, or related field
1-3 years of experience in e-commerce, retail, or product merchandising
Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.)




Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify
Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals
Strong attention to detail and ability to manage multiple projects simultaneously
Proficiency in Microsoft Excel and data analysis tools
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Preferred Qualifications Previous experience with baby/children's products or furniture industry
Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset
Knowledge of SEO and/or GEO principles and e-commerce optimization strategies
Experience with content management systems and advanced product information management (PIM) tools
Familiarity with retail platform analytics and reporting tools
Understanding of online retail marketplace dynamics and best practices
Familiarity with Shopify
Skills & Competencies Strong analytical and problem-solving abilities
Excellent organizational and time management skills
Adaptability to changing platform requirements and business needs
Customer-focused mindset with understanding of online shopping experience
Ability to learn new systems and technologies quickly
Detail-oriented approach to data management and content creation
What We Offer Competitive salary and benefits package
Opportunity to work with leading retail partners and grow expertise in e-commerce
Collaborative work environment with opportunities for career development

#J-18808-Ljbffr

📌 Digital Content and Merchandising Coordinator (British Columbia)
🏢 Resource Area for Teaching
📍 British Columbia