Drive cutting-edge digital marketing strategies with BTV – Business Television as a Digital Marketing Lead. This role combines lead generation, AI integration, and multi-channel campaign management.

As a Digital Marketing Lead, you will oversee the planning, execution, and optimization of cutting-edge campaigns. Your focus will be on generating qualified investor leads for publicly traded companies through performance marketing efforts. You'll engage with platforms like Meta, LinkedIn, and Google Ads, ensuring success through analysis and optimization.

Key Responsibilities:
• Manage and optimize paid ads on multiple platforms
• Create high-converting landing pages using Webflow
• Develop and run lead generation campaigns for clients




• Analyze data to inform campaign strategies
• Stay updated on digital marketing trends and technologies

Requirements:
• 5+ years in digital or performance marketing
• Strong understanding of paid social advertising
• Experience with CTV/OTT advertising and lead generation
• Excellent analytical and copywriting skills
• Ability to manage multiple campaigns effectively

Become a leader in digital marketing, leveraging data and creativity to help BTV's clients succeed.
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📌 Digital Marketing Lead at BTV (British Columbia)
🏢 BTV Business Television
📍 British Columbia