Join the Royal Canadian Mint as a Customer Lifecycle Program Manager to enhance the Masters Club loyalty program. Focus on strategy, retention, and customer engagement in a hybrid work model.

This role involves leading the development of loyalty strategies over your 7+ years of B2C marketing experience. You will ensure program integrity, oversee member experiences, and collaborate with marketing and IT teams to enhance customer interactions and loyalty initiatives.

Key Responsibilities:
• Own and evolve Masters Club loyalty program strategy
• Implement member engagement and exclusive offerings
• Govern program rules and ensure consistent execution
• Analyze performance and optimize engagement measures
• Collaborate across departments for effective loyalty execution

Requirements:
• Bilingual in English and French
• University degree in a relevant field
• 7+ years of experience in B2C marketing
• Strong understanding of lifecycle marketing principles
• Proven ability to manage projects and priorities effectively

Enhance customer loyalty and engagement through creative strategies at the Royal Canadian Mint.
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📌 Customer Lifecycle Program Manager Role (Quebec City)
🏢 Monnaie
📍 Quebec City