Join Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices.

This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to assist clients in enhancing revenue, retention, and long-term customer value. Your leadership will guide both strategy development and the mentorship of a growing team, all within a rapid-paced environment.

Key Responsibilities:
• Develop lifecycle strategies based on client needs
• Architect customer and prospect journeys for optimal engagement
• Identify gaps and enhance existing lifecycle programs




• Build measurement frameworks linking strategies to outcomes
• Lead hands-on client delivery and relationship management

Requirements:
• 6+ years in Lifecycle Marketing or related fields
• Experience in B2B, SaaS, or complex eCommerce
• Proven ability to create lifecycle programs from scratch
• Strong understanding of segmentation and lifecycle measurement
• Comfortable with client-facing communication

Elevate your career in a role focused on impactful lifecycle marketing at Directive Consulting.
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📌 Associate Director of Lifecycle Marketing (Alberta)
🏢 Directive
📍 Alberta