Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a adaptable hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach.
This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution. You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance. Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine’s goals.
Key Responsibilities:



- Conduct in-depth funnel analysis to identify and fix drop-offs - Create impactful marketing campaigns for franchise growth - Collaborate on brand positioning and local asset development - Maintain fiscal responsibility for ad expenditures - Lead the strategy for advanced local SEO initiatives
Requirements: - 7+ years in versatile marketing roles - Expertise in managing significant marketing budgets - Experience with hands-on website and SEO management - Ability to implement and leverage AI-driven marketing initiatives - Strong communication skills with franchise stakeholders
Shape Shack Shine's marketing future through cutting-edge strategies and solid leadership while propelling franchise partnerships across North America.#J-18808-Ljbffr

📌 Senior Marketing Lead With Ai Focus Winnipeg
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