Automotive Content Creator & Digital Marketing Specialist

AutoLab Pickering | Full-Time | Pickering, Ontario

AutoLab Pickering is looking for a creative, driven, and hands-on Automotive Content Creator & Digital Marketing Specialist to take ownership of our social media presence and help grow the AutoLab brand.

This is not a desk-only marketing role.

You’ll be working inside a busy automotive dealership and service centre, creating content around vehicles, repairs, diagnostics, customer deliveries, behind-the-scenes operations, promotions, and the people who make AutoLab what it is.

We are looking for someone who understands social media, knows how to create content people actually want to watch, and can turn everyday dealership activity into strong digital marketing.

What You’ll Be Doing

Create engaging Instagram Reels, TikToks, YouTube Shorts, Facebook content, and other short-form video

Film and photograph vehicles, technicians, repairs, customer deliveries, and dealership activity

Edit professional short-form video quickly and consistently

Develop creative content ideas, hooks, scripts, and campaigns

Manage AutoLab’s Instagram, Facebook, TikTok, YouTube, and LinkedIn presence

Build and maintain a consistent content calendar

Create vehicle walkarounds, promotional videos, service content, and educational automotive content

Write captions and marketing copy that fit the AutoLab brand

Respond to social engagement and help grow our online community

Track content performance, engagement, reach, leads, and conversions

Assist with Meta, Google, and other digital advertising campaigns

Help strengthen AutoLab’s brand across all digital platforms

Work directly with ownership and management on new campaigns and growth initiatives

What We’re Looking For

Experience in social media marketing, digital marketing, content creation, or videography

Automotive or dealership experience is strongly preferred

Strong understanding of Instagram, TikTok, Facebook, YouTube, and short-form video





Ability to film and edit high-quality content independently

Strong eye for photography, composition, pacing, and storytelling

Comfortable working around vehicles, technicians, customers, and a rapid-moving dealership environment

Experience with Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, Photoshop, or similar tools

Understanding of social media analytics and what drives engagement

Knowledge of Meta Ads and Google Ads is an asset

Strong communication skills and the ability to take ownership of projects

Creative, organized, reliable, and comfortable trying recent ideas

What Matters Most to Us
We care more about what you can create than what your résumé says.

Applicants should include links to:

Instagram or TikTok accounts you have worked on

Reels, videos, photography, or campaigns you have created

A portfolio or examples of previous social media work

Automotive content experience will be considered a major advantage.

Why AutoLab
AutoLab is a growing automotive retail and service brand based in Pickering. Our operation combines pre-owned vehicle sales with a full-service automotive centre, diagnostics, electrical repair, reconditioning, advanced automotive technology, and customer service under one roof.

There is no shortage of content here.

One day you may be filming a newly arrived performance vehicle. The next you could be documenting an advanced diagnostic repair, creating a customer delivery Reel, launching an advertising campaign, or developing the next AutoLab social series.

You will have the opportunity to help shape the voice and identity of a growing automotive brand rather than simply maintaining someone else’s social media calendar.

Compensation
$55,000 – $70,000 per year , based on experience and ability.

Performance-based incentives may also be available.

Job Type: Full-Time

Location: Pickering, Ontario

Work Environment: Primarily in office

If you love cars, understand social media, and know how to turn a camera and an idea into content people want to watch, we want to hear from you.

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📌 Automotive Content Creator & Digital Marketing Specialist (Ontario)
🏢 PICKERING AUTO LAB
📍 Ontario