JOEY Restaurant Group is looking for a Social Media Specialist to lead how LOCAL Public Eatery shows up across social platforms and within culture through content, creators, and community. This role goes beyond content creation. You will own the development and execution of social strategies across brand and Employment Brand, while building and managing a network of creators and influencers that extend our brand reach, relevance, and credibility.This is an in-office role based in Vancouver, BC.

Annual Compensation Range
$50,000 – $68,000 / year

The salary range is dependent on skill and work experience.

Responsibilities
Social Strategy & Channel Ownership
Own and evolve LOCAL Public Eatery’s social media strategy across Instagram and TikTok, ensuring alignment with brand, business, and campaign priorities
Develop and manage content calendars and posting strategies that balance planned campaigns with real-time, reactive content
Partner with Marketing, Creative, Culinary, Bar and People + Culture to align social and creator efforts with broader business priorities

Content Creation & Creative Execution
Capture, create and edit social-first content (photo + video) that reflects the LPE brand voice and aesthetic
Collaborate with Creative and Marketing teams to bring campaigns and brand moments to life on social
Contribute to shoots and campaign planning, ensuring content isoptimizedfor social channels
Bring forward ideas proactively: new formats, partnerships, and ways to show up that move the brand forward

Influencer & Creator Management
Identify,vetand build relationships with creators and influencers aligned with LPE's brand and audience
Own outreach, negotiation, and coordination of creator partnerships and collaborations
Develop scalable creator programs (e.g., always-on partnerships, event-based activations, seeding strategies)
Manage deliverables, timelines, and performance expectations for all creator partnerships




Ensure creator content aligns with brand standards whilemaintainingauthenticity

Community & Brand Presence
Lead day-to-day community management, including DMs, comments, and engagement with followers and creators
Activelyparticipatein culture and inject the brand into trending social conversations: engaging with relevant brands, creators, and trends to build brand presence
Monitor sentiment and surface insights from the community to the broader team

Performance, Insights & Optimization
Track and analyze social and creator performance (engagement, reach, growth, creator ROI, etc.)
Translate data into clear insights and recommendations to improve content, partnerships, and strategy
Test and learn continuously andidentifywhat drives both engagement and real-world impact

Requirements
Experience : 3+ years in social media, influencer marketing, or digital marketing (hospitality, lifestyle, or agency experience preferred)
Creator & Influencer Expertise : Proven experience managing creators or influencer partnerships (outreach, negotiation, execution, measurement)
Social & Cultural Awareness : Deep understanding of TikTok and Instagram, with a strong instinct for trends, creators, and cultural moments
Creative Execution : Ability to capture and edit compelling, social-first content
Strategic Thinking : Understands how content and creators ladder up to brand and business goals
Data Fluency : Comfortable using performance data to guide decisions and improve results




Relationship Builder Strong communicationskills and ability to build authentic relationships with creators and partners
Passion for Hospitality : Genuine interest in people, experiences, and culture
Bonus -Thesearen’trequirementsbut if you have them,don’thold back on mentioning them.

Hospitality experience

Marketing or digital media education

Familiarity with Adobe Suite, CapCut, Canva, and/or other animation and editing software

Benefits
Extendedhealth,dental,lifeinsurance,long-termdisability, AD&D;
Ongoing Leadership Development Courses
Enjoy 50% offfood &beverage; at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurantslocation (some restrictions apply)
Pursue personal and career development through a Coaching Partnership. Being paired with a coach will giveyouongoing support and feedback so that youcanpursue your life goals
Industry partner incentives
Referral bonus programs

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll,ITor Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven,curiousand engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of over 50 Restaurant locations throughout North America.

What does this meanforyou? Itmeansifyou'relooking for a place to meet your potential,we'dlike to meet you. Your journey starts here.

JOEY Restaurant Groupis an Equal Employment Opportunity Employer. We thank all candidates for their time and interest in working at JOEY Restaurant Group, however, only candidates under consideration for opportunities with JOEY Restaurant Group will be contacted toparticipatefurther in this process.

JOEY Restaurant Groupprovidesreasonableaccommodationsupon request to those applicants and employees who needthem.

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📌 Social Media Specialist - LOCAL Public Eatery (British Columbia)
🏢 JOEY Restaurant Group
📍 British Columbia