22 Media is a boutique social media agency working with wellness, beauty, CPG, food, and medspa brands. We handle organic content strategy, short-form video, content creation, and paid social for a growing roster of clients.

We're a small team and we're growing fast. We want someone who's excited to grow with us, take on more as the agency scales, and help shape what 22 Media becomes.

The role
We're looking for a Social Media Manager to be the founder's right hand. This isn't a scheduling-only job - you'll touch nearly every part of the agency, from client content to shoot logistics to our own brand. The single most important thing you'll do is keep everything coordinated and moving: clients, contractors, shoots, calendars, and deliverables.

You'll work directly with the founder and grow with the agency. As we scale, the role scales with you.

What you'll do

Manage day-to-day posting, carousels, and stories across client accounts

Create content for clients: capturing, drafting captions, building carousels, and assembling stories

Design graphics for posts, carousels, and stories

Appear on camera in content for clients and for 22 Media's own channels

Own and grow the 22 Media agency account

Coordinate photo and video shoots - scheduling, shot lists, locations, talent, and follow-through

Do light video and photo editing to get content post-ready

Support client communication, including email correspondence and joining some client calls

Stay on top of platform changes, emerging trends, new formats, and the creators worth watching - and bring those ideas to the team





Use AI tools like Claude in your day-to-day work - and explore recent ways to apply them to social media strategy and content

Jump in wherever the agency needs it as we grow

Who you are

You have a portfolio of social media work you're proud of - content you've created, accounts you've grown, or campaigns you've run (required)

You love social media and get excited about growing accounts, not just posting to them

You're interested in strategy - why something works, not just making it look pretty

You genuinely understand what's happening on social right now: the trends coming up, the formats taking off, and the creators to follow

A self-starter who takes initiative - you were the person who always ended up leading the group project, and you liked it

Highly organized and on top of it; you keep many moving pieces on track without being chased

Creative, with a strong eye for what performs on Instagram and TikTok

Comfortable and natural on camera

Proficient with content tools (e.g. CapCut, Canva, and native platform editors) and eager to pick up new ones

You have a solid understanding of Claude and are curious about how AI can be used for social media - you want to learn and experiment

A clear, professional communicator with clients and collaborators

You don't need years of agency experience - but you have the base skill set and you want to dive in

Able to be in Toronto 1-2 days per week for in-person strategy days and shoots

Work directly with the founder and shape how the agency grows

Real ownership over accounts and creative, not just execution

Part-time to start, with an expected path to full-time

Hands-on exposure to strategy, content creation, paid social, and client management

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📌 Social Media Manager (Ontario)
🏢 22 Media Labs
📍 Ontario