As the Vice President of Business Development, you will lead an 11-person sales team selling a construction prequalification software subscription to subcontractors and specialty trades across Canada and the United States. You will sell to owners, presidents, controllers, and VP- or Director-level decision-makers at small and mid-sized trade contractors. This role is 80% leading and developing the team and 20% selling, split evenly between new business and existing accounts. This position provides a base salary of $160,000 - $180,000, plus an annual bonus.

COMPENSATION & BENEFITS

$160,000 - $180,000 CAD base salary, plus a discretionary annual bonus with first-year OTE of $180K - $210K

Company-paid health benefits

Laptop and cell phone provided

Work from home on Fridays

Company social events

THE COMPANY & CULTURE
Our client was founded in 2016 and is a privately held, founder-led company with 59 employees. The company is in a scale-up stage, growing 15% to 25% per year and expanding into the United States, with Europe and Australia on the roadmap. They provide construction prequalification software. Their platform replaces slow, manual, inconsistent prequalification processes with a single standardized national form and a proprietary risk rating that general contractors use to assess and qualify the trades working on their sites. General contractors adopt the platform and then require their subcontractors to prequalify through it. General contractor clients include EllisDon, PCL, Ledcor, Structure Tone, Gilbane, and Coastal. The executive team runs an open-door policy, gives employees a high degree of autonomy and ownership over their work, leads by example, and coaches rather than directs.

OFFICE LOCATION & SALES TERRITORY

Head office: Toronto, Ontario (downtown financial district)

Work arrangement: Office-based, 4 days per week, Monday through Thursday, with work from home on Fridays.

Sales territory: North America, covering Canada and the United States.

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

7 to 20 years of B2B sales experience, including experience leading a sales team

Experience managing approximately 10 to 15 salespeople

Experience building a sales process where little formal structure exists, including installing KPIs, pipeline discipline, and a forecasting and coaching rhythm

SaaS experience is preferred. Any IT background is considered transferable, and IT or business consulting backgrounds are acceptable. Experience selling into the construction industry is an asset.

Full accountability for hiring, training, performance reviews, team development, and termination decisions

Post-secondary education or equivalent professional experience

Valid passport required for occasional travel to the United States

Must be able to work from the downtown Toronto office 4 days per week

TECHNICAL SKILLS

Salesforce.com CRM – Intermediate

Online product demonstrations – Expert

Microsoft PowerPoint – Intermediate

Microsoft Word – Intermediate

Google Drive and Google Docs – Intermediate

Microsoft Excel – Basic





THE PRODUCT / SERVICE / SOLUTION

Annual software subscriptions sold to subcontractors and specialty trades, priced on the subcontractor's annual revenue and ranging from $750 to $10,000

A single standardized national prequalification form that replaces the manual, inconsistent forms subcontractors would otherwise complete separately for every general contractor

A proprietary risk rating that scores a subcontractor's financial and operational standing and is used by general contractors to qualify trades for their projects

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

Subcontractors and specialty trades in the construction industry. This role owns the subcontractor side of the business; a separate team and separate Senior Vice President own the general contractor side.

Company size ranges from small trades through large trade contractors, with larger subcontractors carrying more revenue value.

Customers are located across Canada and the United States, with concentration in Ontario

Primary decision-makers: controllers and accounting leadership, VP and Director-level management, and owners or C-suite. Expect approximately three influencers per decision.

The buying trigger is compliance. A general contractor adopts the platform and requires its trades to prequalify through it, so the subcontractor cannot win work on that site without subscribing. Subcontractors have historically not paid for prequalification, so a core part of the sale is converting a mandated requirement into something the subcontractor sees value in.

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

Average deal value: $3,500 to $5,000 per year, within a full range of $750 to $10,000

Deals are annual subscriptions, so account revenue recurs year over year

Average sales cycle: 1 to 4 weeks

Approximately three calls from first contact to first order

COMPETITIVE ADVANTAGES

Proprietary risk rating that competitors do not offer in the same form

One standardized national prequalification form, replacing a manual process repeated separately for every general contractor

Compliance-driven demand. Adoption is mandated by the general contractor rather than discretionary, which shortens the cycle and removes much of the 'why now' objection.

Established relationships with major general contractors that generate a steady supply of qualified subcontractor lists

10 years in the market in a category the company helped define

The subscription model has been validated by a direct competitor now charging subcontractors on the same basis

TYPICAL DAY & DUTIES

80% Managing sales team

10% Recent Business Development

10% Account Management

On a typical day,



you will run 1:1s and joint calls with reps in Toronto and Calgary, coach live deals, review pipeline and activity, and work with the CEO on KPIs, targets, and reporting structure. You will carry a small amount of account work directly so you stay close to the day-to-day calls, and you will step into escalations and higher-value deals when reps stall.

Core responsibilities:

Own the strategy for the subcontractor division, including sales process, territory focus, and daily activity standards

Build out KPIs and the reporting rhythm jointly with the CEO.

Coach and develop a junior, mixed-experience team through 1:1s, joint calls, live deal coaching, and skills development

Complete the team's pivot back to a full selling motion

Build a net-new outbound motion.

Own hiring, training, performance reviews, team development, and termination decisions.

Work laterally with the Vice President who owns the general contractor division and the EVP of Client Success on joint strategy.

LEADS

The majority of leads at the outset are warm and company-supplied. When a general contractor signs, they provide a list of the trades they need prequalified, and those lists are distributed to the team.

Self-generated outbound prospecting is the growth motion and will increase over time as the team enters new states cold

You will own how leads are distributed across 11 reps in two offices

Baseline expectation across the team: approximately 50% self-prospected and 50% supplied through warm lists and general contractor relationships, shifting toward self-prospected as the outbound motion matures

OVERNIGHT TRAVEL

Less than 5%, approximately 2 to 3 times per year

Travel is for trade shows, training, and occasional client visits.

Some travel is to the United States; a valid passport is required.

SUPPORT & TRAINING

Semi-structured sales onboarding over 3 to 4 weeks, including job shadowing, joint calls, and mentoring

2 to 3 weeks of product and technical training

Direct mentorship from the CEO, who has personally been managing this team on an interim basis and is putting initial structure and KPIs in place now, so you inherit a partly framed system rather than a blank page

Expect 1 to 2 months before you are actively selling

Performance reviews are quarterly

WHY YOU SHOULD APPLY

An executive seat reporting directly to the CEO, with no middle management layer, on a leadership team of three that sets company sales strategy

A division to build. Strategy, sales process, KPIs, and coaching standards are largely undefined, and this person defines them.

A product with compliance-driven demand in a category the company helped create, with 10 years of market presence and 15% to 25% annual growth

High autonomy. The executive team coaches and points people in the right direction rather than managing closely.

Equal Opportunity Employer
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

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📌 Vice President of Business Development – Construction Technology (SaaS) (Ontario)
🏢 Just Sales Jobs
📍 Ontario