Mission of this Role The mission of the GEO Strategist is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.
Mission of this Role The mission of the GEO Strategist is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.
Key Responsibilities Develop and execute comprehensive, data-driven GEO strategies aligned with client objectives and performance goals
Analyze LLM analytics, audience insights, funnel data, and industry trends to uncover strategic opportunities for GEO growth
Lead collaborative planning sessions with SEO, Creative, and Operational teams to ensure content programs operate as cohesive systems
Conduct recurring GEO audits, identifying growth gaps and recommending improvements
Build scalable frameworks and documentation to standardize strategy execution across accounts
Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority
Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication




Maintain alignment between content initiatives and larger digital marketing and business KPIs
You Might Be a Fit If You..
Are energized by solving complex problems through data and explicit frameworks
Value both autonomy and structured collaboration. You're comfortable leading your own work while integrating effectively within cross-functional teams
Enjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategy
Thrive in environments that balance creative thinking with analytical precision
Prefer clarity, process, and repeatable systems over guesswork or improvisation
Take pride in refining strategies through iteration and measurement
Required Experience 5+ years in digital or content strategy, editorial planning, SEO, or Reddit
Proven success developing digital marketing programs that achieve measurable business outcomes
Advanced analytical and reporting skills (e.g., Profound (or SEMRushAI, Peec, Athena, etc) Google Analytics, Google Search Console, Ahrefs, HubSpot)
Experience managing content ecosystems and coordinating across teams
Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations
Clear written and verbal communication — able to translate complex insights into clear, persuasive narratives
Metrics / KPIs Achievement rate of content-related KPIs
Growth in qualified traffic and conversions tied to content initiatives
Strategic deliverables delivered on time and to spec
Client satisfaction with clarity and usefulness of strategy
Efficiency gains through improved systems and documentation
Compensation Base salary $70k-80k CAD depending on experience and location
Variable compensation: team performance bonus and company-wide profit-sharing

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📌 GEO Strategist (Manitoba)
🏢 Foundation Marketing
📍 Manitoba