The Director, Mar

Tech Activation & Personalization role offers an opportunity to lead the transformation of Manulife's ecosystem, advancing how we personalize, automate, and deliver exceptional digital-first experiences.

As Director, Mar

Tech Activation & Personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing.

You will work at the intersection of marketing, data, and technology, collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation.

This is a rare opportunity to lead enterprise-level change that directly contributes to Manulife's mission of making decisions easier and lives better through up-to-date, data-driven experiences.
**Position Responsibilities**
Lead the execution of Mar

Tech Activation and Personalization initiatives outlined in the strategic roadmap, ensuring alignment with business objectives and measurable delivery outcomes.

Drive adoption and change management of new platforms across marketing and business teams, empowering partners to leverage platforms for improved engagement and performance.

Provide strategic consultation to marketing, data, and technology leaders on personalization, automation, and experimentation to inform marketing strategy and business growth.

Lead cross-functional, Agile teams to define, design, and launch new digital marketing functionalities that advance customer-centric omnichannel experiences.

Mentor teams and business partners on data-driven decisioning, journey orchestration, and optimization practices.

Oversee governance, project timelines, and budgets to ensure operational excellence, alignment with enterprise marketing strategy, and value realization.

Stay ahead of digital and Mar

Tech trends, recommending new technologies and innovations that elevate marketing performance and customer experience.
**Required Qualifications**
8+ years of proven experience leading digital transformation and marketing technology initiatives.

Extensive knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, AJO/Marketo, CJA, Target, AEM, Enterprise DAM), Salesforce Marketing

Cloud, CRM, Service
Demonstrated leadership of Agile teams and proficiency with project management tools such as Workfront, JIRA, and Confluence.

Post-secondary degree in marketing, business, or technology.

Exceptional communication, collaboration, and stakeholder engagement skills,



with a track record of leading cross-functional delivery in matrixed environments.
**Preferred Qualifications**
Knowledge of the financial and/or health services industry.

Deep intellectual curiosity and ability to connect strategy to execution across complex portfolios, audiences, and technologies.

Experience integrating marketing technology with analytics, data, and customer journey platforms.

Familiarity with AI-enabled personalization, segmentation, and next-best-action frameworks.

Proven experience using technology and automation to accelerate business growth and marketing ROI.
**When You Join Our Team**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
**マニュライフとジョン・ハンコックについて**
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、
https://www.manulife.co.jp/ lをご覧ください。
**マニュライフは機会均等を是とする雇用主です**
マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [email protected] までご連絡をお願いします。
**Referenced Salary Location**
Toronto, Ontario
**Working Arrangement**
ハイブリッド勤務
**Salary range is expected to be between**
$125,100.00 CAD - $175,100.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact
[email protected]
for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact
[email protected]
for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Director, MarTech Activation & Personalization (Toronto)
🏢 Manulife
📍 Toronto