We’re looking for a highly creative, strategic and performance-driven Social Media, Content & Growth Manager to lead our social media across music, fashion, nightlife, events and lifestyle.

This is not just a posting role.

We’re looking for someone who can own the full social media ecosystem:

Content strategy
Brand awareness
Organic growth
Meta advertising
Creator management
Campaign planning
Analytics

You should understand how to make a brand look culturally relevant — and also how to turn that attention into measurable growth.

WHAT YOU’LL OWNCONTENT STRATEGY

- Build weekly and monthly content strategies
- Plan TikToks, Reels, Stories and recurring content series
- Create campaign concepts around events, music, fashion and culture
- Develop hooks, storytelling formats and content pillars
- Decide what should be filmed, why it should be filmed and how it will be distributed
- Turn live events and everyday moments into consistent social content
- Maintain a strong and recognizable visual identity
- Ensure content feels current without blindly copying trends

BRAND AWARENESS

- Develop strategies to make the brand more recognizable across Toronto
- Build a clear brand voice and social identity
- Identify cultural moments, partnerships and collaborations that can expand reach
- Work with creators, DJs, photographers, artists and influencers
- Help position the brand within Toronto’s music, fashion and creative community
- Create campaigns designed to generate conversation, shares and organic attention
- Build community rather than simply chase follower counts

META ADS & PAID SOCIAL

You should be comfortable working inside Meta Ads Manager.

Responsibilities include:

- Build and manage Instagram and Facebook ad campaigns
- Create campaign objectives and audience strategies
- Set up and test different creatives
- Run awareness, engagement, traffic, lead and conversion campaigns
- Understand retargeting and custom audiences
- Monitor campaign budgets and performance
- Test hooks, videos, copy and offers
- Analyze CPM, CPC, CTR, cost per lead and conversion performance
- Identify winning creatives and scale them
- Stop underperforming campaigns quickly
- Report clearly on ad spend and results
- Work with organic content data to improve paid advertising
- Develop paid strategies for events, campaigns, launches and special projects





We’re not looking for someone who just knows how to click “Boost Post.”

We want someone who understands why an ad works.

DAY-TO-DAY SOCIAL MANAGEMENT

- Manage Instagram and TikTok
- Build and maintain content calendars
- Write captions and social copy
- Schedule and publish content consistently
- Manage Stories around events and campaigns
- Monitor comments, DMs and audience engagement
- Track trends and identify opportunities quickly
- Analyze reach, engagement, saves, shares, watch time and follower growth
- Produce transparent weekly performance reports

CREATOR MANAGEMENT

You’ll also help manage a small team of content creators.

You may:

- Brief creators before shoots/events
- Assign specific content deliverables
- Review and select footage
- Direct creators on style, hooks and storytelling
- Coordinate photographers/videographers when needed
- Make sure enough usable content is being produced every week

WHO WE’RE LOOKING FOR

You should understand the difference between:

Content that looks good

and

Content that actually grows a brand.

We’re looking for someone who is:

- Highly creative
- Strong strategically
- Comfortable with numbers and analytics
- Experienced with Meta Ads Manager
- Deeply familiar with Instagram and TikTok
- Culturally aware
- Organized and reliable
- Comfortable directing creators
- Able to manage several campaigns at once
- Curious about why content performs
- Willing to constantly test and improve

EXPERIENCE WE VALUE

Previous experience with:

- Meta Ads Manager
- Instagram and TikTok strategy
- Social media management
- Paid social campaigns
- Content creation
- Brand strategy
- Influencer/creator marketing
- Short-form video
- Meta Business Suite
- CapCut
- Adobe Premiere Pro
- Lightroom
- Canva
- Google Analytics or similar analytics platforms

Experience in music, fashion, hospitality, nightlife, entertainment or culture is a strong advantage.

WHAT SUCCESS LOOKS LIKE

We are not hiring someone simply to “keep the page active.”

Your job is to help us grow:





- Brand awareness
- Reach
- Engagement
- Followers
- Event interest
- Leads
- Reservations
- Community
- Content quality
- Paid advertising performance

You should constantly be asking:

What are we trying to achieve?

What content will achieve it?

How do we measure whether it worked?

COMPENSATION

$26–$32/hour depending on experience

Additional performance bonuses and project-based compensation may be available for larger campaigns.

Initial hours:

15–25 hours per week

Evening/weekend availability will occasionally be required around major events and shoots.

There is potential for increased hours and responsibility.

GROWTH OPPORTUNITY

The right person can eventually grow into a larger:

Head of Social
Growth Marketing Manager
Brand & Content Lead
Creative Strategist

role as the brands and projects grow.

HOW TO APPLY

Please include:

- Résumé
- Instagram / TikTok / portfolio
- Social accounts you have previously managed
- 3–5 examples of content you’ve personally created or directed
- Examples of Meta campaigns you have managed, if available
- Brief explanation of results you achieved

APPLICATION QUESTIONS

1. If you took over a Toronto music/fashion/events brand tomorrow, what are the first 3 things you would analyze before creating a social strategy?

2. Describe one Meta ad campaign you’ve managed. What was the objective, budget, strategy and result?

3. If we gave you $2,000 to build awareness for an event or brand launch in Toronto, how would you spend it?

4. What metrics do you look at to determine whether a Reel or TikTok is actually successful?

5. Name one brand you think is doing exceptional social media right now and explain why.

We’re looking for someone who can combine:

Taste + strategy + execution + performance.

Not someone who simply schedules posts.

Job Type: Part-time

Pay: $26.00–$32.00 per hour

Expected hours: 15–25 per week

Benefits:

- Flexible schedule
- Company events
- Discounted or free food
- Creative industry networking
- Additional paid campaign opportunities

Work Location: In person — Toronto, ON

Pay: $26.00-$32.00 per hour

Benefits:

- Casual dress
- Company events
- Discounted or free food
- Flexible schedule
- On-site parking
- Store discount
- Work from home

Work Location: Hybrid remote in Toronto, ON

📌 SOCIAL MEDIA, CONTENT & GROWTH MANAGER — MUSIC, FASHION & EVENTS (Toronto)
🏢 The Libertine
📍 Toronto