Job Description

We are seeking an experienced and results-oriented Sales and Marketing Manager to lead marketing and business-development activities for our digital and technology services.

Our services include web design and development, custom web applications, mobile application development, software development, e-commerce, DevOps, cloud services and related technology solutions.

This is a growth-focused position. A key responsibility of the successful candidate will be to identify new business opportunities, develop prospective clients and contribute directly to bringing new paying clients to the company.

The successful candidate must have demonstrated experience in business development, client acquisition and marketing strategy and must be comfortable working toward measurable business-development and revenue objectives.

Responsibilities

- Plan, develop, direct and evaluate the company’s marketing and business-development strategies.
- Identify target markets, industries and prospective clients for the company’s technology services.
- Conduct market and competitor research to identify new business opportunities.
- Develop and maintain a qualified pipeline of prospective clients.
- Proactively identify and approach potential clients and business decision-makers.
- Develop professional relationships with prospective and existing clients.
- Conduct discovery meetings and identify client business and technology requirements.
- Develop strategies to convert qualified opportunities into paying client engagements.
- Identify and pursue appropriate RFPs, RFQs, tenders and other procurement opportunities.
- Prepare and present proposals, quotations, presentations and statements of work.




- Coordinate with technical and management teams to develop appropriate solutions for prospective clients.
- Participate in client presentations, negotiations and proposal follow-ups.
- Develop strategies for repeat business and long-term client relationships.
- Monitor marketing and business-development performance and maintain accurate pipeline records.
- Work toward established quarterly and annual business-development, client-acquisition and revenue objectives.

Performance Expectations

Client acquisition and new-business development are essential responsibilities of this position.

The successful candidate will be expected to demonstrate measurable progress in developing qualified opportunities and acquiring new clients.

Performance may be evaluated based on factors including:

- Qualified business opportunities generated;
- Prospective-client and decision-maker meetings;
- Business-development pipeline;
- Proposals submitted;
- Conversion of qualified opportunities;
- New clients acquired;
- New-business revenue generated; and
- Progress toward agreed business-development objectives.

Applicants should understand that this position requires active business development and measurable commercial results, not only general marketing or administrative activities.

Qualifications:

- University degree or college diploma in marketing, business administration,



communications or a related field.
- Several years of relevant marketing, sales or business-development experience.
- Demonstrated experience developing new B2B business opportunities.
- Demonstrated experience in client acquisition or revenue-generating activities.
- Experience preparing proposals, quotations and professional presentations.
- Strong communication, presentation, negotiation and relationship-management skills.
- Experience using CRM or business-development tracking systems.
- Ability to independently identify, develop and manage prospective-client opportunities.
- Strong organizational and time-management skills.

Experience developing business for web development, software, mobile applications, cloud services, DevOps or other technology services is considered a strong asset.

Candidate Eligibility

Applicants must be a Canadian citizen or permanent resident of Canada.

Applicants must reside within GTA. Toronto prefered as candidate may need to attend onsite client meetings.

Applicants should be prepared to demonstrate previous business-development or client acquisition success during the recruitment process.

Pay: $50.00-$60.00 per hour

Adaptable language requirement:

- French not required

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- Have you worked in an IT company or a SaaS-based company before?
- Could you share your strategy for obtaining web or software development projects?

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing: 3 years (preferred)

Work Location: Hybrid remote in Toronto, ON

📌 Sales and Marketing Manager – Business Growth & Client Acquisition (Canada)
🏢 iExperto
📍 Canada