Join Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices.

This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to assist clients in enhancing revenue, retention, and long-term customer value. Your leadership will guide both strategy development and the mentorship of a growing team, all within a fast-paced workplace.

Key Responsibilities

- Develop lifecycle strategies based on client needs
- Architect customer and prospect journeys for optimal engagement
- Identify gaps and enhance existing lifecycle programs




- Build measurement frameworks linking strategies to outcomes
- Lead hands-on client delivery and relationship management

Requirements

- 6+ years in Lifecycle Marketing or related fields
- Experience in B2B, SaaS, or complex eCommerce
- Proven ability to create lifecycle programs from scratch
- Strong understanding of segmentation and lifecycle measurement
- Comfortable with client-facing communication

Elevate your career in a role focused on impactful lifecycle marketing at Directive Consulting.

📌 Associate Director of Marketing Automation - Remote (Edmonton)
🏢 Directive
📍 Edmonton