Lead Lifecycle Marketing innovation with Directive Consulting as the Associate Director. Drive client revenue through strategic lifecycle initiatives in a remote-first environment.

Join Directive

Consulting in building a cutting-edge Lifecycle Marketing practice. This player-coach role requires hands-on strategy and execution expertise, focusing on multiple revenue models such as eCommerce, SaaS, and Service. You will be tasked with developing lifecycle strategies that enhance customer engagement and deepen client relationships through proactive mentoring and leadership. Key Responsibilities:

- Establish lifecycle marketing architecture for diverse revenue models
- Create data-driven marketing strategies aligned with client objectives
- Architect customer journeys through acquisition,



nurture, and retention
- Build effective segmentation and prioritization strategies
- Develop measurement frameworks to assess marketing impact Requirements:
- 6+ years in Lifecycle Marketing, B2B, or SaaS
- Expertise in CRM and marketing automation platforms
- Hands-on experience architecting lifecycle initiatives
- Solid client relationship management abilities
- Proven ability to work in ambiguity and innovate Make a tangible impact in Lifecycle Marketing by joining Directive Consulting and shaping the future of client engagements.

📌 Associate Director of Marketing Automation - Remote (Toronto)
🏢 Directive
📍 Toronto