Associate Director, One-Time Donor Marketing Marketing Posted : July 22, 2026 Full time SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives tobenefitchildren in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, anddisrupting the market through data and technology. SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. For details on ourEquity, Diversity & Inclusion commitment, please click here.

We’recommitted to attracting andretainingpassionate individuals to help create a healthier future.That’swhy SickKids Foundation is looking for a Associate Director, One-Time Donor Marketing.

The Associate

Director, One-Time Donor Marketing leads donor engagement, retention, and revenue growth across the One-Time Donor (Annual Giving) portfolio, and reports into the Director, Segment Marketing. The role is responsible for developing and executing marketing strategies that strengthen donor relationships and maximize lifetime value. This position provides strategic and operational leadership for the One-Time Donor Marketing portfolio, overseeing planning, execution, optimisation, budget management, and team leadership.

The Associate





Director works closely with cross-functional partners and external agencies to deliver integrated, donor-centric programs that support Foundation revenue goals, donor experience objectives, and organisational priorities. Lead the marketing strategy for Annual Giving, Product Marketing (Symbolic Giving) and Lead Generation, including acquisition, retention, stewardship, reactivation, and donor value growth. Develop annual strategic plans, performance frameworks, and KPIs aligned to organisational goals.

Lead execution of marketing campaigns across direct mail, email, digital, social, and other channels. Oversee campaign strategy, audience segmentation, briefing, creative development, execution, testing, and performance analysis. Monitor portfolio and campaign performance across revenue, engagement, retention, and efficiency metrics.

Foster a test-and-learn culture focused on improving campaign effectiveness, donor experience, and operational efficiency.

Financial Management

Manage portfolio and campaign budgets, including planning, forecasting, spend tracking, and reporting. People & Partner Leadership Set priorities, manage workload and capacity, and support professional growth through regular feedback and development. Build strong relationships across Marketing, Philanthropy, Analytics, CRM, Digital, Creative, Operations, Finance, Legal, and external agency partners. 7+ years of progressive marketing experience, including leadership of integrated, performance-driven program. ~ Experience in CRM, lifecycle, retention, fundraising, or direct response marketing. ~ Strong strategic planning, analytical, budgeting, and stakeholder management skills. ~ Deep understanding of segmentation,



personalization, donor/customer journeys, and retention strategies. ~ Experience directly leading people, coaching and developing team members. ~ Strong communication, project management, and cross-functional leadership skills. ~ Experience with CRM systems, marketing automation platforms, and analytics tools is an asset. ~ Experience in not‑for‑profit, healthcare, fundraising, membership, or purpose-driven organizations is an asset. with the ability to progress to a maximum of $142,739.00 To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, One-Time Donor Marketing.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dentalcoverage.

Temporary

Full-Time Contract (14 Months) Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

Available : Immediately;Please notethat automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process. SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. Welivethat commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.

As an organization proud to have joined theBlackNorthInitiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities ofcolour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community. #

📌 Associate Director, One-Time Donor Marketing (Toronto)
🏢 SickKids Foundation
📍 Toronto