With our 12 restaurant locations, 5 ice cream boutiques, a growing retail CPG presence, we are innovators in our field.

As Marketing

Manager, you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You’ll report directly to leadership and work hand-in-hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns, to limited time offerings to influencer activations and SEO. You’ll set the content calendar, manage the brand voice across platforms, and serve as the in-house authority on what resonates with our guests in-restaurant, online, and on-shelf.

Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling Social Media & Content Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands Direct and collaborate with internal and external marketing resources on photo, video, and copy production Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels Digital Marketing & SEO Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations Drive website content strategy including landing pages, FAQs, and seasonal campaign pages Oversee digital ad campaigns (Meta, TikTok, Google)



and paid influencer placements, setting KPIs, managing budgets, and reporting on performance Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic Stakeholder Management Collaborate cross-functionally with operations and R&D; to keep marketing aligned with business priorities Work with our in-store management team to drive local store marketing Manage external vendors including photographers, designers, and agencies Report on marketing performance to leadership with explicit metrics and strategic recommendations 4–7 years of marketing experience, with at least 2 years in a leadership or strategy role Strong creative instincts balanced with an analytical approach to campaign performance Experience with social media strategy and content production for Instagram and TikTok Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads) Access to reliable transportation to visit our restaurant locations and attend off-site events Flexibility to occasionally work weekends and evenings depending on natural business needs Competitive salary and benefits Working in a collaborative, creative environment A healthy and flexible work life balance, with a supportive management team Did we mention the unlimited ice cream? This is in our state of the art Vaughan office, R&D;, and production facility located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407).

📌 Brand & Marketing Manager - Demetres and Scooped (Vaughan)
🏢 Demetres IP Holdings
📍 Vaughan