About The Company White Raven Brands is a dynamic and innovative organization dedicated to delivering exceptional products and solutions across various sectors. Our company values integrity, professionalism, quality, and a strong entrepreneurial spirit, which guide us in building better systems and fostering a collaborative work environment.

We are committed to providing reliable products, thoughtful guidance, and responsive support to our clients, ensuring their success and satisfaction. Our team works closely with partners and customers to develop tailored solutions that meet the practical demands of real-world applications, emphasizing innovation and operational excellence. As part of our growth strategy, we continually seek talented individuals who are passionate about quality work, customer experience, and continuous improvement.

About The Role We are seeking a motivated Business Development Associate to join our team. In this role, you will be instrumental in creating qualified sales opportunities, supporting our revenue generation efforts, and maintaining a steady flow of prospects through research, outreach, and relationship management.

Your primary responsibilities will include researching prospective accounts, engaging with existing and potential customers, qualifying leads, preparing follow-up communications, and accurately maintaining CRM records. This position is ideal for someone who excels in written communication, is proactive in following through, and enjoys learning about technical products and industry-specific solutions.

This is not a role focused on high-volume appointment setting or senior closing responsibilities. Instead, it offers a hands-on development experience for individuals who can build trust with busy business owners and operators, demonstrate strong follow-up skills, and thrive in a collaborative environment. You will work closely with the Business Development Manager and collaborate with teams across sales, marketing, operations, customer service, and technical departments.





Your initial focus will include professional lighting installers, related trades, and strategic opportunities with partners, franchises, municipal agencies, and commercial clients.

Qualifications The ideal candidate will possess excellent written communication skills, demonstrating clarity, professionalism, and a human touch. You should have a confident and respectful presence on phone and video calls, capable of engaging entrepreneurs, project managers, and other stakeholders effectively.

Strong follow-through and disciplined CRM management are essential, as is the ability to conduct thorough research and exercise sound commercial judgment to identify genuine fit signals. Curiosity about technical products and installation realities, combined with a consultative approach—asking thoughtful questions before recommending solutions—is highly valued.

High initiative, good judgment, and adaptability are critical, especially in a growing, seasonal business environment where priorities and systems evolve. While years of experience are less important, evidence of clear communication, quick learning, and reliable execution are key indicators of success. Candidates should also possess the ability to work independently within defined guardrails, creating credible opportunities and contributing to process improvements.

Responsibilities

- Research target companies and identify the appropriate contacts, fit signals, and business context for outreach.
- Develop personalized, thoughtful outreach messages aligned with approved campaigns, avoiding generic mass messaging.
- Respond promptly to inquiries, referrals, bookings, quote requests, and routine commercial questions.




- Conduct or support qualification calls, capturing the customer’s business model, scale, decision-making process, and timing.
- Prepare concise account briefs to ensure planning calls start with relevant context.
- Send same-day recaps summarizing recommendations, relevant resources, owners, and next steps with clear deadlines.
- Maintain accurate and complete records in CRM, including stages, notes, activities, and next steps.
- Re-engage lapsed or existing professional accounts with targeted communication strategies.
- Support research and follow-up efforts for franchise, multi-location, municipal, and tradeshow opportunities.
- Learn and understand our products and programs sufficiently to answer routine questions and involve technical experts when needed.
- Contribute to weekly revenue reviews and continuously seek ways to improve processes and outcomes.

Benefits Our employees enjoy a comprehensive advantages package, including competitive salary, performance-based bonuses, and commission opportunities. This full-time, salaried position offers a hybrid work model based in British Columbia, with the flexibility to attend our Richmond-area office as needed. We support professional development and foster a collaborative environment where your contributions directly impact our growth and success. Additionally, you will have access to a supportive team, ongoing training, and opportunities to advance within the organization.

Equal Opportunity

White Raven Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected characteristic.

We believe that diverse teams foster innovation and drive better results, and we are dedicated to providing equal employment opportunities to all qualified candidates.

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