Customer Success About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era?

Agentforce is the future of AI, and you are the future of Salesforce. As part of the Experience Services Competency in Salesforce Professional Services, the team is seeking a Business Strategy Senior Manager for Canadian Public Sector.

The Business Strategy Senior

Manager is responsible for ensuring overall delivery excellence and quality across Salesforce Professional Services customers. Partnering with C-level customers, Business Strategists craft innovative, industry-specific strategies that clearly define the vision, metrics, and roadmap to achieve desired business outcomes. They work with our key enterprise customers, partners, and technical delivery leaders to drive scale, speed to value, and a sustained landscape for future success.

They bring deep expertise in enterprise business strategy, operating model design, and value realization — translating customer ambitions into actionable, multi-year programs. They have strong Public Sector consulting experience and a deep understanding of Business Strategy services deliverables. They strive to better understand and improve processes to help our Experience Services team thrive.

The Business Strategy Senior

Manager also partners with other roles on customer engagements to ensure customer and Salesforce Professional Services success. We believe the best Business Strategists are those who obsess over the creation of customer and business value. They have a customer-centric and collaborative mentality, a willingness to commit to the customer, and the drive to break down barriers to ensure customer success.

Provide business strategy subject matter expertise as it relates to Salesforce products and services during the sales and delivery cycles. Help position and sell large-enterprise consulting engagements to customers; work cross-functionally within Salesforce to define program scope, team, value narrative, and pitch. Uncover future sales opportunities to drive ongoing customer value.

Perform and distill customer, industry, and end-user research to identify key customer needs, expectations, and experience-led business opportunities. Conduct assessments and facilitate workshops to develop future-state operating models and business visions. Identify enterprise business process and operations improvements to realize efficiencies and increase impact.

Take ownership of the vision and value narrative established during pre-sales and carry it into delivery, translating it into an actionable “Phase 0” roadmap without loss of momentum or customer trust.



Develop multi-year, strategic roadmaps that prioritize investments and support business objectives. Develop strategic use cases to project the value of strategy, case for change, and organizational implications.

Transformation & Organizational Adoption Help business and technology leaders adopt new digital operating models, governance strategies, and approaches. Collaborate closely with program management teams to integrate business value strategies into program delivery. Identify and proactively manage risk areas and commit to seeing an issue through to complete resolution.

Coach and develop other Business Strategists and project team members to a consistent, repeatable delivery standard. Serve as a point of escalation and lead team members to drive results on customer engagements. Positively impact customer renewals and extensions when applicable.

Business & Practice Impact Support building the Business Strategy capability within the Experience Services Competency; Identify and lead internal strategic initiatives to grow the consulting practice; serve as an active contributor to the community’s overall knowledge base and expertise.

Experience: Minimum 8 years of industry experience in customer-facing roles leading complex experience-led engagements with large-scale transformation, as part of a cross-functional team.

Business Development: Go-to-market (GTM) support experience, including scoping, proposal development, RFP responses, and executive presentations.

Experience in Business Strategy, Enterprise Architecture, Product Management, Agile, Program Governance, Experience Design, Change Management, and/or Value Realization. Application of AI tools in services delivery. Salesforce product knowledge and solution design experience relevant to Public Sector organizations required.

Proven experience with Canadian Government customers. Strong understanding of key business value drivers and success metrics typical of large-enterprise Public Sector organizations. Ability to develop industry POVs, including identifying market trends, responses, and solution offerings.

Passionate about delivering transformation with the ability to articulate business value to stakeholders at all levels. Sets a clear direction in situations where data is absent or ambiguous and stakeholders are misaligned, making defensible recommendations and holding the roadmap steady rather than only building consensus. A proactive, resourceful, creative thinker with the ability to inspire others and who can navigate dynamic situations.

Relationship Management:



Consistent track record of building customer relationships. Thrives working cross-functionally, particularly with Sales, Engagement Leaders, Solution and Technical Architects, Human-Centered Change Practitioners, Experience Designers, and External Partners.

Education: BA/BS or MA/MS in a related field, or equivalent experience.

Travel: A willingness to travel when required (up to 25-30% of the time) and an understanding of the value of working onsite with our customers. Candidates must be a Canadian citizen Security Clearance Prosci® Change Management Certification Salesforce Administrator Certification Salesforce Strategy Designer Certification Salesforce Agentblazer Innovator or Agentblazer Legend Credential Leadership Qualities Passionate about customer success. proficient at building strong relationships and managing personnel. A collaborative team player who moves fast to drive business value and results in uncertain environments.

When you join Salesforce, you’ll be limitless in all areas of your life. Our perks and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement

Salesforce is an equal chance employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, advantages, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.

The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

For British

Columbia-based roles, the base salary hiring range for this position is CAD 154,700 to CAD 212,800. For Ontario-based roles, the base salary hiring range for this position is CAD 154,700 to CAD 204,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. This posting is to fill a vacancy on our team, unless otherwise noted. #

📌 Business Strategy Senior Manager - Canadian Public Sector Experience Services (Vancouver)
🏢 Salesforce
📍 Vancouver