Who you are

- 2-5 years of experience in creative strategy, performance creative, or UA-focused creative direction for a consumer app or mobile-first product

- Proven ability to write briefs and scripts that convert into high-performing paid social/video ad creative, ideally at real scale (dozens of concepts/variations per week)

- Comfortable working across a verticalized portfolio and building deep familiarity with a specific app category (e.g., rewarded/earn, gaming or utility apps)

- AI-Native. Comfortable using AI tools (e.g.

Claude

Code, video generation, scripting, or editing copilots such as Higgsfield or comparable) to speed up concepting and production, not just as a novelty

- Experience closely directing a distributed production team — in-house producers, freelance editors, or contractor networks

- Data-informed, comfortable using performance data (CTR, hook rate, CPI/CPA/ROAS) to prioritize and refine creative direction, even without owning the analytics directly

- Strong communicator who can translate brand vision and performance goals into clear, executable briefs

- Experience hiring and managing UGC/content creators to produce content for Ad Creative

- Creative: A visionary thinker with the ability to develop creative ideas that align with business goals and resonate with the target audience

- Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines

- Adaptable: Comfortable working in a fast-paced, remote, and iterative environment

- Analytical: Passion for turning data into insight and insight into growth

- Collaborative: Energized by working with creative, product, and data teams

- ​​Accountable: You take ownership of your responsibilities,



demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively

- You follow through on commitments and strive for continuous improvement

- Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done

- Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind

- You understand the importance of our team and strive to create a positive, supportive work environment

- Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better

- You're a lifelong learner with a thirst for knowledge and a constant desire to improve

- Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance

- This role requires a deep understanding of performance creative and production-at-scale to keep pace with a fast-growing, verticalized app portfolio

What the job involves

- We're looking for a mid-senior UA Creative Strategist to help scale creative production for a fast-growing portfolio of consumer apps spanning rewarded/earn, utility, and viral/social categories





- You'll partner closely with our Ad Creative Lead, on creative vision and brand, and with our UA Managers, to translate performance data and growth priorities into concepts, briefs, and scripts

- You'll own creative strategy for a dedicated vertical of the portfolio (Rewarded / Earn Apps), working alongside our other Strategists/Designers, and distill your concepts into briefs that a production team of in-house producers and contractors can execute at scale

- This is a mid-senior individual contributor role reporting to the Director of UA & Growth, with day-to-day creative direction from our Ad Creative Lead

- Own creative strategy for a dedicated app vertical (Rewarded / Earn Apps), developing concepts, briefs, and scripts that translate performance data and growth priorities into testable creative

- Partner with our Ad Creative Lead on overall creative vision, brand consistency, and team brainstorms, while driving vertical-specific execution

- Write briefs and scripts that scale — targeting 15-20 net-new concepts per week with 4-5 variations each, handed off to our producer/editor team and contractor network for execution

- Collaborate directly with UA Managers on your vertical to understand performance data, iterate on what's working, and prioritize the next round of concepts

- Provide creative direction and quality feedback to producers/editors and contractors to keep output on-brief and on-brand

- Use AI creative tools to accelerate concepting, scripting, and asset iteration, and help define workflows that let the team punch above its headcount

- Track creative performance in partnership with UA Managers and analytics, feeding wins and learnings back into the brief process

📌 Creative Strategist (Canada)
🏢 Mode Mobile
📍 Canada