Join the Royal Canadian Mint as a Customer Lifecycle Program Manager to enhance the Masters Club loyalty program. Focus on strategy, retention, and customer engagement in a hybrid work model. This role involves leading the development of loyalty strategies over your 7+ years of B2C marketing experience. You will ensure program integrity, oversee member experiences, and collaborate with marketing and IT teams to enhance customer interactions and loyalty initiatives. Key Responsibilities:

- Own and evolve Masters Club loyalty program strategy
- Implement member engagement and exclusive offerings
- Govern program rules and ensure consistent execution
- Analyze performance and optimize engagement measures
- Collaborate across departments for effective loyalty execution

Requirements:

- Bilingual in English and French
- University degree in a relevant field
- 7+ years of experience in B2C marketing
- Strong understanding of lifecycle marketing principles
- Proven ability to manage projects and priorities effectively

Enhance customer loyalty and engagement through creative strategies at the Royal Canadian Mint.

📌 Customer Lifecycle Program Manager Role (Ottawa)
🏢 Monnaie
📍 Ottawa