About the Role

We are looking for a Demand Generation Manager to lead CRM, demand generation, and digital marketing initiatives that support business growth across our home appliance products and services.

This role has a strong focus on CRM strategy and hands-on execution, including customer segmentation, lead management, campaign development, database growth, and optimization. The position will also lead cross-functional marketing projects and support strategic business initiatives in collaboration with, Service, E-Commerce, and other key stakeholders

What You’ll Do

- Develop and execute CRM strategies that support customer engagement, lead generation, retention, and business growth.
- Manage CRM campaigns, customer segmentation, database initiatives, and lifecycle communications.
- Develop and execute demand and lead generation programs.
- Plan and manage multi-channel digital marketing campaigns.
- Use customer and campaign data to identify opportunities and improve performance.
- Lead cross-functional projects from planning through execution, managing timelines, stakeholders, deliverables, and dependencies.
- Partner closely with Marketing, E-Commerce, Service, and other business teams.
- Track KPIs and translate campaign and CRM performance into actionable insights.
- Support the Out of Warranty business initiative in collaboration with the Service organization.

What You’ll Bring

- Bachelor’s degree in Marketing, Business, Communications, or a related field.




- 3 to 5 years of relevant experience in CRM, demand generation, digital marketing, or a related marketing function.
- Strong CRM experience, including both strategy and hands-on execution.
- Experience with customer segmentation, lead/customer journeys, database management, and campaign optimization.
- Strong project management experience, including managing cross-functional projects, stakeholders, timelines, and deliverables.
- Formal project management certification, such as PMP, CAPM, PRINCE2, or equivalent, is considered an asset.
- Experience with CRM systems, marketing automation platforms, and digital marketing tools.
- Strong analytical skills with the ability to translate data into business insights.
- Excellent organizational, communication, and stakeholder-management skills.

What We Offer

- Competitive compensation package based on experience.
- Annual incentive opportunity based on company and individual performance.
- Comprehensive benefits program.
- Employee discounts across our major appliance portfolio.
- Employee and family support resources.
- Opportunities for skilled growth and development.

We appreciate the interest of all applicants. Only candidates selected to move forward in the recruitment process will be contacted.

GE Appliances Canada, a Mabe Company is committed to an inclusive and accessible recruitment process. Accommodations are available upon request throughout all stages of the selection process.

📌 Demand Generation Manager (Burlington)
🏢 GE Appliances Canada, a Mabe
📍 Burlington