Company Desctiption

Carmel Industries manufactures high-quality marking tools and specialty waxes used by professionals in health & beauty, dentistry, metal fabrication, tailoring, agriculture, and other industries worldwide.

Founded in 1974 near Montreal, Carmel has grown from producing tailor’s chalk into a global manufacturer led by Rob Rashcovsky. Operations are based in a 33,000-square-foot facility that supports in-house manufacturing, product development, and innovation.

Carmel is recognized internationally for its commitment to quality, reliability, practical innovation, and continuous improvement. Team members join a company that values creativity, collaboration, and long-term relationships with customers.

Role Description

Carmel Industries is looking for a full-time or part-time Digital Marketing & Social Media Content Specialist to help grow and strengthen our online presence.

The role may include some or all of the following areas: TikTok, LinkedIn, influencer collaborations, CRM and remarketing campaigns, video content, digital marketing, and creative product storytelling.

We are looking for someone who is hands-on, creative, organized, and comfortable working closely with our graphic artist and management team to develop engaging content and marketing campaigns.

The ideal candidate understands how social media content, CRM, remarketing, and digital campaigns can work together to build brand awareness, generate engagement, and strengthen customer relationships.

Responsibilities

- Create, manage, and publish content for TikTok and LinkedIn
- Develop product-focused content ideas for markers, waxes, and specialty products
- Help plan, develop, and support CRM and remarketing campaigns
- Assist with customer segmentation, campaign targeting, and marketing follow-ups through CRM tools
- Coordinate CRM-based marketing activities with social media and digital advertising campaigns
- Research, identify, and communicate with influencers, creators,



and industry partners
- Support influencer collaborations and product seeding campaigns
- Create short-form video content, including AI-assisted video when appropriate
- Write captions, social media copy, campaign concepts, email content, and creative briefs
- Work with content creation, video editing, graphic design, and marketing applications
- Collaborate with our graphic artist on social posts, advertisements, product visuals, and campaigns
- Follow social media and digital marketing trends and recommend fresh creative ideas
- Help improve brand awareness, engagement, customer retention, and online visibility
- Monitor campaign performance and suggest improvements based on engagement and marketing results

Requirements

- Experience creating content for TikTok and LinkedIn
- Understanding of social media marketing, CRM, and remarketing
- Familiarity with CRM platforms, customer databases, email marketing, or marketing automation tools
- Ability to research, identify, and communicate professionally with influencers and creators
- Practical experience with video editing, social media content creation, and tools such as Canva, CapCut, Adobe Creative Suite, or AI-assisted video platforms
- Robust writing, communication, and creative thinking skills
- Good eye for visuals, branding, and product presentation
- Organized, reliable, and able to manage multiple projects independently
- Comfortable collaborating with designers, marketers, sales teams, and management
- Ability to understand campaign goals and help turn marketing ideas into practical content and campaigns

Experience with e-commerce, CRM systems, email marketing, product marketing, B2B/B2C brands, or manufacturing companies is considered an asset.

Interested candidates can send their CV, portfolio, TikTok/LinkedIn examples, or previous campaign work to: [email protected]

Join Carmel Industries and help us share our products, creativity, and more than 50 years of manufacturing experience with a wider audience.

📌 Digital Marketing Specialist (Montreal)
🏢 Carmel Industries
📍 Montreal