Position Overview

The Director, Growth & Revenue Marketing at Activate works under the Vice President of Operations, supporting all corporate Activate stores. This key leadership role owns Activate Games Stores growth and revenue marketing – performance, paid media, lifecycle and CRM.

Responsibilities

Growth & Revenue Marketing

- Own performance marketing, lifecycle marketing, CRM, demand generation, and customer retention across Activate corporate stores, ensuring all marketing activity is tied to revenue targets.
- Develop and lead the growth strategy and demand plan, with clear execution plans that support store, regional, and overall AGS revenue goals.
- Translate AGI’s national brand and product work into store-level bookings, adapting plans based on local performance, customer behavior, and market opportunity.
- Analyze demand generation, loyalty, retention, and churn trends to identify opportunities that increase repeat visits, reduce acquisition costs, and strengthen customer lifetime value.
- Monitor store and regional performance trends, identify actions to sustain strong markets, improve lagging markets, and support consistent revenue growth across the portfolio.
- Make informed trade-offs across channels, programs, and audiences to optimize investment, growth impact, and customer engagement.
- Leverage customer behaviour insights and operational opportunities to increase bookings during non‑peak times and strengthen retention strategies.

P&L; Plan

- Own the store growth, revenue, and P&L; investment plan, ensuring marketing spend and priorities align to measurable revenue outcomes.
- Build and manage the 12‑month operating plan and 3‑year roadmap, aligning growth initiatives to forecasted demand, revenue targets, and business priorities.
- Partner on the budgeting process to prioritize activities and investments that support growth, retention, and store performance goals.
- Establish a weekly, monthly,



quarterly, and annual planning rhythm, providing clear visibility into how stores and regions trend against plan.
- Define and measure program success, using performance data to refine plans, adjust budget recommendations, and optimize channel investment.

Leadership

- Lead, coach, and develop the CRM Specialist and Paid Digital Specialist, providing clear direction, prioritization, and support to drive strong team performance.
- Stay close to the work and step in when needed to remove roadblocks, accelerate execution, and support high‑impact initiatives.
- Scale the team’s capabilities over time by improving systems, tools, workflows, and the practical use of AI within the marketing function.
- Represent growth marketing as part of the AGS leadership team, ensuring priorities, performance insights, and opportunities are clearly represented.
- Partner with the AGI corporate marketing team on national campaigns, brand standards, product launches, and market activation plans.
- Partner with the Director of Communications, PR & Influencer on initiatives that strengthen demand in lagging markets and maintain momentum in leading stores.

Qualifications

- 10+ years in growth and performance marketing leadership at multi‑unit consumer brands, retail, restaurants, entertainment, or fitness.
- Competent in various platforms and systems (e.g., Meta, Google, Braze) with the ability to lead hands‑on when required.
- Led a growth/performance function end‑to‑end – paid, lifecycle, CRM.




- Built and led a marketing team – involved in day‑to‑day work.
- Owned a marketing P&L; at scale and was committed to revenue against it.
- Built marketing planning and operating cadence from the ground up at a growth‑stage company.
- Deep on measurement – can interrogate attribution and spot when the numbers don’t add up.
- Uses AI to materially change what a marketing function can produce.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong leadership abilities with experience managing programs and fostering a collaborative work environment.
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast‑paced environment.
- Exceptional written and verbal communication skills, with the ability to create compelling content and effectively deliver key messages.
- High degree of professionalism, confidentiality, and ethical judgment.

Perks

- Competitive salary
- 401(k) and perks (medical, dental, vision, basic life insurance)
- Employee assistance program
- Paid time off
- Free game play and employee discounts
- Fun and energetic work environment
- Casual and comfortable dress code
- On‑site parking

Legal Disclosures

Successful completion of a criminal record check is a condition of employment for this position.

Equal Opportunity Statement

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [email protected].

Application Process

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.

📌 Director, Growth & Revenue Marketing (Toronto)
🏢 Activate
📍 Toronto