Lead creative brand initiatives at Manulife Wealth and Asset Management. This director role is pivotal for fostering execution while enhancing brand integrity in a hybrid work model. As Director of Brand, you will report to the AVP, Brand, and play a central role in the marketing team.

This leadership position requires a blend of strategic insights, creative oversight, and collaboration with diverse internal and external partners. Drive brand governance, spearhead integrated campaigns, and uphold Manulife WAM's brand standards across all marketing channels. Key Responsibilities:

- Develop brand governance frameworks and maintain brand standards
- Oversee the creative process ensuring brand compliance
- Lead integrated marketing campaigns to enhance brand perception
- Manage vendor and agency partnerships effectively
- Track brand performance metrics and optimize campaigns

Requirements:

- Minimum 7 years in marketing or brand management
- Proven experience in integrated campaign execution
- Strong leadership skills in a matrixed setting
- Relevant experience in agency relationship management
- Undergraduate degree; MBA preferred

Champion brand excellence and innovative campaigns to strengthen Manulife WAM's market position.

📌 Director of Brand at Manulife WAM (Toronto)
🏢 Manulife
📍 Toronto