For 30 years, our client, Quidi Vidi Brewing Company , has built its reputation on great beer, strong relationships, and a deep connection to our community. Today, they’re looking for an accomplished sales leader to help shape the next 30 years.

As Director of Sales , you’ll join the leadership team at a pivotal point in their growth. You’ll have the opportunity to build on the strength of an established and respected brand while identifying new ways to create current structure and processes, expand their reach, strengthen customer partnerships, and develop their talented sales team.

This is an opportunity for a strategic sales leader who can see the big picture but also enjoys rolling up their sleeves and making things happen. You’ll bring fresh ideas, commercial discipline, and an entrepreneurial mindset.

Reporting to the General Manager, you’ll lead an experienced sales team and play an influential role in shaping the future of the brewery.

What You’ll Do

Shape Sales Strategy & Drive Growth

- Develop and execute Quidi Vidi’s sales strategy across products, markets, customers, and channels.
- Drive growth in existing markets while identifying new geographic, product, customer, and export opportunities.
- Use market insights and performance data to set sales goals, measure results, and guide future growth.

Lead & Develop the Sales Team

- Lead, coach, and develop an experienced sales team.
- Set clear expectations and foster a culture of accountability, collaboration, and customer focus.
- Build team capabilities through ongoing coaching and professional development.

Strengthen Customer & Community Relationships

- Build strong relationships with key customers, distributors, retail partners, and strategic accounts.
- Serve as a visible ambassador for Quidi Vidi and strengthen key community and sponsorship relationships.




- Collaborate across marketing, finance, production, taproom, and retail to align business priorities.

Bring New Products to Market

- Provide a commercial perspective on new product development and market opportunities.
- Use customer insights, sales data, and industry trends to evaluate opportunities.
- Partner across the business to support successful product launches.

Drive Commercial & Financial Performance

- Develop and manage sales budgets, forecasts, staffing plans, and promotional investments.
- Monitor performance and adjust strategies to maximize growth and profitability.
- Provide leadership on pricing, profitability, credit, and receivables.

What You’ll Bring Quidi Vidi Brewery is looking for an accomplished sales leader who combines strategic thinking with a practical, hands-on approach.

You’ll ideally bring

- A strong track record of sales leadership, ideally within beverage, consumer packaged goods, food, or a related industry with demonstrated success driving sustainable growth
- Experience leading, coaching, and developing high-performing sales teams.
- Strong commercial and financial acumen, with the ability to use data and market insights to identify opportunities and make sound business decisions.
- Experience building relationships with distributors, retail partners, key accounts, and strategic customers, along with strong communication and negotiation skills.
- A strategic, hands-on leadership style and a passion for building teams, growing brands, and delivering results.

What Quidi Vidi Offers Quidi Vidi Brewery offers a competitive compensation and benefits package commensurate with experience, including:

- Competitive salary
- Group benefits package
- RRSP matching
- Extended health care
- Dental care
- Paid time off
- Paid sick and family leave
- Professional development funding
- Store discount

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