Job Posting: Financial Controller — SalesAsk Location: Ottawa, ON (hybrid) or remote within Canada Compensation: Competitive base + equity Start Date: Immediate About SalesAsk

SalesAsk is a fast-growing AI platform that helps home-service companies, remodelers, builders, and contractors level up their sales teams with real-time coaching and visibility. We combine proven in-person sales frameworks with AI that tracks conversations, coaches reps automatically, and helps teams close more deals without adding extra workload. Our platform blends human sales execution with AI-driven insights so companies get a stronger, more consistent sales process and a pipeline they can rely on.

We're a ~25-person team with a US parent company and a Canadian operating subsidiary, and we're preparing for our next stage of growth. We're looking for a full-time Controller to own our finance function end to end — someone who can close the books cleanly, keep our numbers investor-grade, and be the person leadership turns to when the question is "what do the numbers say?" If you've closed the books at a SaaS company, enjoy building process from scratch, and want a seat at the table as the company scales — this is the place. What You'll Do

As Controller at SalesAsk, you will own accounting, reporting, and financial operations across our US and Canadian entities. Your day-to-day includes: Owning the monthly close for both entities, including intercompany and consolidation Managing SaaS revenue recognition and deferred revenue Running A/R, collections, A/P,



and payroll in partnership with our external providers Maintaining and improving the cash forecast and runway model Producing monthly management reports and board-ready financials Reporting SaaS metrics (ARR, NRR, cohorts, CAC payback) that reconcile to the books Coordinating US/Canada tax filings, SR&ED; claims, and year-end with outside accountants Supporting investor diligence and fundraising with clean, timely financial data Building the finance processes, controls, and tooling that will scale with us This role is high-impact — you'll be the first full-time finance hire and will shape how the company runs its numbers for years to come. What We're Looking For

You're a fit if you: Are a CPA (or equivalent) with 5+ years of accounting experience Have closed the books at a SaaS or subscription business and understand ASC 606 / deferred revenue Have worked with cross-border (US/Canada) structures, or are eager to learn them fast Are hands-on with QuickBooks or similar, Stripe, and Excel/Google Sheets Can build and maintain a financial model, not just report on one Are comfortable in a fast-moving, ambiguous environment where you set up the process Communicate numbers clearly to non-finance leaders Have startup or venture-backed company experience (preferred but not required) We hire for ownership and judgment — you'll have real autonomy and real accountability.

Compensation We offer a competitive compensation package Equity Flexible, remote-friendly work Why Work at SalesAsk? Rapid-growing company with real advancement opportunities Build the finance function from the ground up and grow with it Direct access to the CEO and COO Clear, measurable expectations A culture built on performance, transparency, and growth You'll see the impact of your work immediately

📌 Financial Controller (Canada)
🏢 SalesAsk
📍 Canada