O2E Brands

Toronto, ON (On-Site)

This role goes beyond traditional legal oversight. It is about architecting the legal, risk, and data foundations required to support a more complex, technology-enabled, and partnership-driven business. As O2E grows through new products, M&A;, evolving franchise and joint partnership models, and deeper ownership of customer relationships and data, the General Counsel will act as a strategic partner, helping leaders navigate ambiguity and make high-quality decisions at speed.

At the same time, this is an prospect to redefine how legal work gets done.

The General

Counsel will lead the evolution of an AI and technology-enabled legal function — leveraging modern tools to increase clarity, effectiveness and pace while ensuring strong governance and responsible use.

This is a role for someone who is energized by change, comfortable operating in a agile setting and motivated by the opportunity to help build something enduring.

What This Role Owns Enterprise Legal Strategy & Risk Architecture Define and evolve the company's legal and risk strategy aligned to growth ambitions

Build scalable frameworks for risk identification, assessment, and mitigation

Enable leaders to make informed decisions with clear, practical legal guidance

Commercial & Product Legal Enablement Partner with Product, Technology, and Commercial teams to embed legal thinking into product and customer experience design

Support expansion into new services, revenue streams, and markets

Ensure contracts, partnerships, and commercial models are structured for speed and scalability

Data,



Privacy & Payments Own legal frameworks related to customer data, privacy, and data governance

Lead legal oversight of payments, financial flows, and third-party partnerships (e.g., Stripe)

Ensure compliance with evolving data protection and consumer regulations

M&A;, Partnerships & Corporate Development Support legal strategy and execution for mergers, acquisitions, and joint ventures

Structure and support strategic partnerships and investments

Provide guidance on deal risk, integration, and governance

Evolve legal frameworks to support both a traditional franchise model and a joint venture partnership

Balance brand protection, operator autonomy, and commercial flexibility

Support franchise partners while enabling business transformation

Litigation, Compliance & Governance Oversee litigation strategy, dispute resolution, and regulatory compliance

Maintain strong, practical corporate governance practices

Manage external counsel effectively and ensure high-quality, cost-efficient outcomes

Legal Function Leadership Build and lead a modern, business-aligned legal function

Shift focus from reactive support to proactive partnership

Establish clear priorities, operating rhythms,



and performance expectations

Legal Operations, Technology & AI Enablement Design and implement an AI-enabled legal operating model to improve speed, accuracy, and scalability

Leverage AI tools for contract review, drafting, research, and knowledge management

Identify opportunities to automate repeatable legal workflows and reduce manual effort

Partner with Technology teams to ensure legal is aligned with broader AI and data strategy

Establish governance around the responsible and secure use of AI in legal workflows

What Success Looks Like Legal is seen as a strategic partner and enabler The business moves faster with clear, confident decision-making

Risk is understood, visible, and actively managed

Data, privacy, and payments are secure, scalable, and compliant

M&A; and partnerships are executed with speed and discipline

Franchise and partnership models evolve without legal friction The legal team leverages AI and technology to scale output without scaling headcount

Contracts, reviews, and approvals move at the speed of the business

What You Bring Senior legal leadership experience in high-growth, multi-entity or multi-brand environments

Deep experience in commercial law, M&A;, litigation, risk mitigation and corporate structuring

Strong understanding of data privacy, payments, and regulatory environments

Experience supporting technology-enabled or platform-based businesses

Exposure to franchise or distributed operating models is an asset

Tech-enabled legal leadership and support

📌 General Counsel @E Brands (Toronto)
🏢 Counselwell
📍 Toronto