Located in Calgary, Alberta, or ready to relocate here, you are a career partnership sales professional who sees opportunities through from first conversation to signature. Ambitious and driven, you have a demonstrated track record of personally closing six-figure, multi-year partnership deals for live events, festivals, and experiences with senior marketing, brand, and executive stakeholders. You build your own pipeline rather than waiting for inbound interest to arrive, you thrive against a fixed event date that does not move, and you hold yourself accountable for one number above all else: total partnership revenue committed.

The Gathering

Festival is an annual brand festival held in Banff, Alberta, produced by CULT Collective. It brings together the most ambitious brand, marketing, and executive leaders in North America for a few days that look nothing like a traditional conference. Our partners are not sponsors with a logo on a banner.

Deliver $1.8M in total annual partnership revenue for the 2027 festival: a minimum of $1M in net recent partnerships, with the balance from renewal and expansion of the existing partner book Build and maintain a net new pipeline at a minimum 5:1 coverage ratio against the net new target Translate the plan into target categories, ideal partner profiles, category exclusivity positions, and priority accounts Build relationships with senior marketing, brand, and executive stakeholders, and with the agency and media partners who influence them Qualify opportunities against The Gathering's ideal partner profile and audience promise, and keep a full, healthy pipeline at all times Negotiate commercial terms, rights, and exclusivity, and drive agreements to signature Report on pipeline health,



forecast accuracy, renewal rate, and revenue attainment to the CRO Working backward from a fixed event date without letting the calendar dictate the quality of the deal Proactively prospect to generate business from net new partners Build and manage a large, active sales forecast and pipeline without losing focus on the close Get to the decision-makers in an account A self-starter who builds pipeline rather than relying on inbound Personable and collaborative with internal teams, leadership, and partners on site Exceptional at time management and prioritizing a full pipeline against a fixed event calendar Building partnership concepts and packages that serve the partner without compromising the attendee experience Negotiating commercial terms, rights, and category exclusivity, and driving agreements to signature CRM systems and disciplined pipeline management Performance Held roles such as Head of Partnerships, VP of Partnerships or Sponsorship, Director of Partnerships, Director of Business Development, Head of Commercial Partnerships, or Enterprise Sales Leader Sold to senior marketing, brand, or executive stakeholders Maintained pipeline coverage well ahead of target and forecasted with accuracy Managed a partner development, account management, or client success resource against a renewal number Experience selling to senior marketing and brand leaders at national or global brands ~ An MBA, bachelor's degree, or diploma in business, marketing, or a related field is an asset.

Travel

Position may require travel for partner pursuits, pitches, and industry events, as well as on-site presence in Banff for the duration of the festival and related events throughout the year. #

📌 Head of Partnerships Revenue (Calgary)
🏢 Cult Ideas
📍 Calgary